As Revecka Jallad, Managing Partner of DIVISA noted, the retail market in the United States is far and away the most valuable one in the world.
"With a market cap of over $4 trillion and a steady growth rate of 3.3 percent to 3.5 percent, the USA accounts for more than one-fifth of the world's total retail sales," Jallad said, adding that in this market where "cool" reigns and the market decides what is in or out, large budgets are not enough to succeed.
"Even local US brands are currently finding it difficult to compete in today's digital era of fashion commerce without the right resources. A brand must be fiercely competitive, knowing how to navigate and overcome the entry barriers that currently make it very difficult for foreign brands to establish a firm and prosperous presence in the US fashion market."
Now, thanks to DIVISA's new service, Jallad said international brands can get the help they need to succeed.
"We help brands create and execute tested marketing strategies, understand critical market research and data, develop local operations and logistics, and craft unique strategy that will help them stand out in the US fashion industry," she said.
"By partnering with us, brands can leverage our decades of experience in business strategy, digital marketing, data analytics, fashion branding, and trend forecasting, to successfully enter the US market."
DIVISA is the first fashion brand consulting agency of its kind. Operating on a global scale, they help brands enter and establish a foothold within the USA market – not just as a foreign brand importing and exporting to and from the USA market, but as a home-grown USA brand. They are a full-service agency with the resources necessary to strategically develop and manage sophisticated omni-channel solutions. For more information, please visit http://www.wearedivisa.com.
Revecka N. Jallad
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