The tremendous volume of traffic flowing through RTB exchanges makes fraud the most talked-about problem in digital advertising. The growing popularity of programmatic buying and blind inventory means more risk industry-wide. Ads that go unseen due to fraudulent, manipulated, or distorted inventory diminish value for programmatic buyers while damaging publishers' reputations.
With its new dashboard, DMG is taking an aggressive stance to protect video buyers from suspicious inventory and fraudulent video impressions. DMG's new video dashboard presents a fully transparent and comprehensive view of data with detection and reporting by Forensiq©. Invalid traffic is reported if an event has matched patterns of IP spoofing or other device manipulations. The fraud intelligence database includes Device Reputation, IP Reputation, Proxy, Spoofing, Hosting Provider, Automated Traffic, or Identified Crawler. The data is updated in real time for reliable information about nearly every visitor.
DMG aims to protect brands and prevent fraud from impacting its customers and their video advertising campaigns. Tali Chomed, Video VP of DMG, says, "DMG emphasizes transparency in all of our services. This new dashboard will seamlessly provide a trustworthy source of data to both publishers and advertisers who won't have to worry about being exposed to fraudulent traffic"
Mark Wrighton, VP EMEA of Forensiq©, says, "It is crucial to utilize data to truly understand the extent of fraud and develop proactive and preventative measures. By using Forensiq© to identify instances of fraud and to interpret fraudulent behaviour, DMG are able to address fraudulent activity across their network."
DMG is a leading digital advertising company, providing both direct and programmatic advertisers and publishers with data-driven solutions and patented technologies.
Forensiq© is a fraud detection platform that has developed a series of industry leading solutions to fight online click, conversion, and ad fraud.
Gil Wilder Tekuzener
Marketing Executive, DMG
SOURCE DMG DSNR Media Group