DreamWorks Animation Builds a Firm Foundation With the Launch of VeggieTales Appisode: 3 Builders - Available Exclusively On The App Store! THIS INTERACTIVE APPISODE ALLOWS KIDS TO PARTICIPATE IN A MUCH LOVED VEGGIETALES TV EPISODE ON THEIR TOUCH DEVICES

GLENDALE, Calif., Jan. 9, 2014 /PRNewswire/ -- DreamWorks Animation and Plumzi today released the groundbreaking interactive appisode VeggieTales Appisode: 3 Builders on the App Store for iPhone, iPad and iPod touch.  Based on the popular TV episode "The Little House that Stood", this appisode showcases an emerging form of story-driven entertainment that delights and challenges kids by putting them in control. By using voice, tap, tilt and more, children will participate in the episode and learn valuable life lessons from the lovable VeggieTales characters Bob, Larry and Mr. Lunt.

(Photo: http://photos.prnewswire.com/prnh/20140109/LA43457)

VeggieTales Appisode: 3 Builders teaches the importance of building a strong foundation via active participation. Viewing is no longer a passive experience; children will enjoy dozens of fun tap, tilt, and voice interactions throughout the appisode, including:

  • Talking to Bob through the microphone and listening to his funny responses
  • Tapping the screen to make silly prints in the cement
  • Dragging materials to rebuild the dam and prevent the flooding of CabbageVille

While offering kids a fun and immersive experience, activities also reinforce child development and learning.  The app also allows parents to track their child's progress in each of the activities.

"We believe appisodes are an exciting new form of entertainment and we are proud to bring our first VeggieTales appisode to market with Plumzi," says Chris Hewish, Head of Global Interactive at DreamWorks Animation. "Plumzi has built a unique process and technology to quickly adapt existing animated series into immersive appisodes, which will allow kids everywhere to participate in the story of our beloved series."

Since 1993, VeggieTales has entertained children while teaching them meaningful life lessons. "It is truly exciting to partner with DreamWorks Animation and bring the rich stories and popular characters of the VeggieTales franchise to new platforms," says Guillaume Cohen, CEO and co-founder of Plumzi.  "Thanks to our proprietary technology and creative expertise, these appisodes allow kids to be more than just passive viewers; they become active participants."

VeggieTales Appisode: 3 Builders is available for $4.99 from the App Store on iPhone, iPad and iPod touch or at www.AppStore.com and http://bit.ly/1kjEOz1

About Plumzi

Plumzi, Inc. is a Palo Alto-based start-up funded by Silicon Valley investors, with the participation of The Walt Disney Company, Turner Broadcasting and KDDI. Plumzi partners with world-renowned animation studios to turn their existing TV episodes into appisodes, a new form of entertainment on tablets and smartphones that enables kids to interact with characters and help drive the story via touch, voice, and tilt. Plumzi is a winner of Disney's 2012 Innovation Challenge, a 2013 graduate of Media Camp, the accelerator program by Turner and Warner Bros, and works with the world's leading animation studios including DreamWorks, Nickelodeon, Cartoon Network, The Walt Disney Company, and more.

About DreamWorks Animation:

DreamWorks Animation creates high-quality entertainment, including CG animated feature films, television specials and series and live entertainment properties, meant for audiences around the world. The Company has world-class creative talent, a strong and experienced management team and advanced filmmaking technology and techniques. DreamWorks Animation has been named one of the "100 Best Companies to Work For" by FORTUNE® Magazine for five consecutive years. In 2013, DreamWorks Animation ranks #12 on the list.  All of DreamWorks Animation's feature films are produced in 3D. The Company has theatrically released a total of 27 animated feature films, including the franchise properties of Shrek, Madagascar, Kung Fu Panda, How to Train Your Dragon, Puss In Boots, and The Croods.

About Big Idea

Big Idea Entertainment, a division of DreamWorks Animation SKG, Inc., is a leading studio and producer of children's and family programming, characters and brands. Big Idea's best-selling series VeggieTales® is a one of the most recognized brands in the US with moms of preschoolers*.  Since 1993, VeggieTales® has sold 70 million videos, 15 million books and more than 7 million CDs.  VeggieTales® enjoyed four seasons as a top-rated series on NBC Saturday mornings, Telemundo and ION TV.  The studio's two theatrical releases, Lionsgate's Jonah-A VeggieTales® Movie (2002), and Universal Pictures' The Pirates Who Don't Do Anything®-A VeggieTales® Movie (2008), are distinguished among the most successful faith-based films of all time. Big Idea also maintains an extensive presence in publishing, licensing and live entertainment arenas. For more information on Big Idea, visit: www.VeggieTales.com.

*Spring 2012 Q-Score

SOURCE DreamWorks Animation



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