Dylan's Candy Bar considered expanding its legacy applications with add-on solutions but ultimately decided to shift its IT strategy to the cloud, eliminating the significant cost to maintain its in-house IT resource requirements for maintenance, backups, upgrades and troubleshooting.
"With NetSuite, we've undertaken radical change to transform the shopping experience at Dylan's Candy Bar and bring joy and wonder to our customers' lives," said Erica Stevens, VP of Supply Chain and IT. "The insights we gain from a single source of data are profound and provide a data- and relationship-driven approach to serving our customers."
IT modernization fosters rapid growth
Since implementing NetSuite, Dylan's Candy Bar has transformed into a more agile and efficient operation. The company can better enable all fundamental business processes and access real-time information on demand, empowering Dylan's Candy Bar to rapidly expand its brand and continue disrupting the candy industry. As a result, the company has been able to more than double its retail locations from four flagship stores and three licensed shops to what will be 16 flagship and licensed locations in January 2016.
"Before NetSuite, we didn't have the insight into our business that was needed to innovate and grow," Stevens said. "We really needed the unified system that NetSuite provides to capitalize on our momentum."
Other benefits Dylan's Candy Bar enjoys as a result of moving to NetSuite include:
Personalized, cross-channel marketing. Dylan's Candy Bar has more than doubled the size of its customer database. With NetSuite's CRM solution, the company has a central hub of all customer information from across multiple channels, and uses that insight to deploy personalized, cross-channel marketing programs. For example, in-store sales associates are able to promote its loyalty program to the millions of customers who visit Dylan's physical stores to help drive additional sales online.
Efficient order management. The company has centralized its order management with NetSuite, resulting in a 66 percent decrease in ecommerce order processing times. Yet, order volumes have risen 32 percent over the same period.
Reduced inventory discrepancies. Dylan's Candy Bar cut inventory discrepancies by 65 percent through a single system of record for all inventory movement – purchasing, warehousing and sales.
Expanded retail partnerships. With NetSuite and an EDI solution from NetSuite partner SPS Commerce, Dylan's Candy Bar has bolstered relationships and streamlined transactions with its retail partners including Nordstrom, Barnes & Noble and Neiman Marcus.
Learn More: Experience NetSuite at Retail's Big Show
Retailers attending NRF's 2016 Annual Convention (Retail's Big Show) from January 17-20 at the Jacob J. Javits Convention Center in New York City will have the opportunity to see firsthand how NetSuite's cloud-based platform seamlessly unifies the online and in-store customer journey, enabling retailers to deliver true omnichannel shopping and service experiences. To learn more, and to schedule a personal demo at NetSuite's booth #4217, visit www.netsuite.com/nrf
Today, more than 24,000 companies and subsidiaries depend on NetSuite to run complex, mission-critical business processes globally in the cloud. Since its inception in 1998, NetSuite has established itself as the leading provider of enterprise-ready cloud business management suites of enterprise resource planning (ERP), customer relationship management (CRM), and ecommerce applications for businesses of all sizes. Many FORTUNE 100 companies rely on NetSuite to accelerate innovation and business transformation. NetSuite continues its success in delivering the best cloud business management suites to businesses around the world, enabling them to lower IT costs significantly while increasing productivity, as the global adoption of the cloud accelerates.
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SOURCE NetSuite Inc.