E3 Announcement: New Institute of Interactive Digital Media To Be Created Through Partnership of Silicon Knights, McMaster University, Art Gallery of Hamilton & Mohawk College

LOS ANGELES, June 17 /PRNewswire/ -- E3 -- Leading game developer Silicon Knights today announced its exciting collaboration with McMaster University, the Art Gallery of Hamilton (AGH) and Mohawk College.  The partners will work to create a new research institute around interactive digital media that will pioneer and shape cutting-edge advances in the interactive entertainment arena. The initiative, called "Eight: The Hamilton Institute for Interactive Digital Media," will be located at McMaster Innovation Park in Hamilton and will debut in 2011.

The joint venture centers on the development of the "8th Art," art that develops technology and creativity beyond the moving image, i.e. film, and adds interactivity.  The Institute's focus will be on the creation and integration of new technologies, new design and innovative artistic concepts for digital media applications. "Eight" will provide a nucleus where staff of Silicon Knights and the AGH and faculty and students at Master University and Mohawk College can move seamlessly between organizations on shared research projects and digital media development.  Staff of Silicon Knights and AGH could participate in research, course development and teaching at the new Institute.

"By adding interactivity to moving images such as film (the '7th art), we are creating what Silicon Knights' has dubbed for many years as the '8th Art'," said Silicon Knights President Denis Dyack. "We have been promoting the '8th Art' for many years, and are beyond excited to have aligned with three outstanding partners – McMaster University, AGH and Mohawk College – that share the same vision, and understand the need to grow the talent and resources in this arena.

The partnership brings together several prominent groups whose talents and synergies will result in a groundbreaking initiative. Silicon Knights, one of the leading independent game developers in the world, brings its development and creative expertise, which complements the talented faculty at McMaster, a leading research-intensive university with a track record of world-class research and education capabilities.  AGH, a leading public art gallery that positions digital art as one of its key artistic activities through research exhibition and education, has a solid track record of engaging, stimulating and enriching the community through art, and this expertise will be compounded by talented faculty and staff at Mohawk College, with its keen focus on and responsiveness to industry and market trends.

McMaster University's President, Peter George, believes the partnership will be a catalyst in developing a critical mass of expertise in digital media.  "We want to be known as the "8th Art" university, but to achieve that distinction will depend on effective collaboration with great partners," he said.  "Capitalizing on one another's strengths will create unlimited opportunities for research commercialization, education and training, and economic development and job creation for our region."

The council of Canadian Academies has identified new media as having the greatest momentum and the highest growth prospects of Canada.  Worldwide the digital media sector is one of the fastest growing industries in the knowledge economy, projected to be valued at US $2.2. trillion over the next five years. This program will help grow the innovation and commercialization efforts in this key strategic sector of the new knowledge and creative economy.

"Mohawk College is pleased to be a part of this exciting new initiative that will bring together the best and brightest in the field of digital media," says Mohawk College president, Rob MacIsaac.  "It's an initiative that will build on Mohawk's long-standing partnership with McMaster University, draw on our college's strengths in applied learning and research and leverage our ability to stay responsive to employer needs and industry trends."

"Many innovative art forms today already incorporate practices and techniques from other disciplines, said Louise Dompierre, president and CEO of AGH.  "A key difference here is this partnership extends to the entire process from research, production, dissemination, training and marketing of the end product. It will be most enriching for artists, students and the community to have the opportunity to work closely with world renowned researchers in science and technology and for the AGH to present their accomplishments as it proceeds in the context of an art gallery."

About Silicon Knights:

With games like "Eternal Darkness: Sanity's Requiem", "Metal Gear Solid: The Twin Snakes" and "Too Human", Ontario-based Silicon Knights has blasted to the top of the gaming world, working with the likes of Nintendo and Microsoft. With its emphasis on story-driven content, Silicon Knights is currently one of the world's largest independent developers.  Its games envelop millions of players in fantastical worlds that make the player think as well as act.  More information can be found at www.siliconknights.com.

SOURCE Silicon Knights