EarthIntegrate's event, The Forward Thinker, leaves a lasting impression
NEW YORK, Sept. 16, 2014 /PRNewswire/ -- EarthIntegrate's event The Forward Thinker was a great success. The company hosted several marketing executives within the financial services industry in an exclusive event that took place in New York City on September 9th and 10th.
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The Forward Thinker event began with networking and entertainment in a private suite at the Yankees Stadium, a true, authentic New York Tradition. Attendees relaxed and enjoyed the game as they conversed and got to know one another.
The following day, the attendees regrouped at the Affinia Manhattan NYC to commence the thought leadership event. EarthIntegrate welcomed Sheryl Pattek, Forrester's Vice President and Principal Analyst serving CMO's, who presented on how organizations should embrace the mobile mind shift and become customer obsessed. She also led valuable and informative discussions on how organizations should adapt to a digital business model, adjust to modern organizational structures, and implement effective marketing technology strategies.
Other industry leading experts from AdviceIQ, Hearsay Social, Actiance, and NetFinance also shared statistics related to marketing and technology. Attendees discussed the importance of effective content marketing, the impact of their social media presence and strategy and how technology has changed the way businesses partner with their internal IT resources.
Ryan Farris, President of EarthIntegrate, closed the event by discussing how organizations in the financial services industry face many challenges, such as constant compliance changes and limited resources that prevent them from boosting their marketing strategy.
"In order to overcome these challenges, organizations need a solution that assists them in overcoming these challenges and streamlining their marketing and sales efforts. With EarthIntegrate's Relationship Marketing platform, Pando, this solution is achievable," says Ryan Farris.
EarthIntegrate's Pando facilitates marketing automation, sales enablement, customer experience, and content management – closing the gap between sales and marketing. With this compliance-focused platform, organizations can expect to connect their marketing and sales team by integrating their processes and collateral into one platform, leading their businesses towards success.
For more information about Pando, click the link below:
http://earthintegrate.com/pando.
About EarthIntegrate
EarthIntegrate is a leading provider of marketing technology with their relationship marketing platform, Pando. Pando makes localized marketing possible for national brands by integrating their content, assets and data sources to create 24/7 highly personalized marketing support. Get to the root of relationship marketing through improved sales enablement and enhanced marketing automation with Pando.
SOURCE EarthIntegrate
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