PORTLAND, Ore., Feb. 2, 2017 /PRNewswire/ -- Eastside Distilling, Inc. (OTCQB: ESDI) ("Eastside" or the "Company"), announced today that it has hired L&A Social Media and initiated a campaign to increase the presence on the internet and expand upon the recent success of the Company's Portland Potato Vodka. The campaign will include marketing through key digital channel.
Eastside's Portland Potato Vodka is the Northwest's premium potato vodka and a tasty gluten free alternative to a plethora of grain-based spirits. The spirit has the clean, crisp taste of Oregon mountain water that mixes especially well in favorite Northwest cocktails like the Portland mule and Aardvark Bloody Marys. It drinks great straight-up or on the rocks, and as a form of "personal anti-freeze" while you are warming up during a Portland winter on the patio at the On Deck Bar. The key to producing a vodka this smooth is to start with the right ingredients. Most vodka is made from grain, but at Eastside, we feel grains are better used for whiskey. Potatoes, on the other hand, make for a vodka that is low-octane and exceptionally clean, meaning you can say goodbye to the 'burn'.
We chose L&A for its outstanding background record working with such mainstream brands as Taittinger Champagne, Monkey Shoulder Whiskey, Sol Beer, Virgin Wines, Drambuie Liquor, Reyka Vodka, Matteus rose, Russian Standard Vodka and many more. L&A also has had a hand in helping create and grow new and entrepreneurial brands, as with Australia's highly successful Nudie Juice brand that sold for $80 million AUD to Monde Nissan, which L&A helped from in the early days.
Gina Lednyak, Managing Director at L&A Social Media commented "We are a strategy and implementation agency that is passionate about creating, producing and implementing wildly creative content to add value to consumer's lives through social media. Through storytelling and a wealth of experience, L&A ensures that brands stay relevant and innovative, by starting powerful conversations with loyal followers of amazing brands like Portland Potato Vodka. We will be leveraging the amazing story and unique value proposition of Portland Potato Vodka to develop long lasting, trusted relationships between Portland Potato Vodka and its loyal fans, as well as expanding to reach new target consumers for the brand."
Melissa Heim, Executive VP of Operations for Eastside Distilling, commented, "Our Portland Potato Vodka opens with refreshing mineral water, gentle ethyl notes and has a silky finish. Absolutely no burning. Without advertising, sales of Portland Potato Vodka and despite our 'no frills' packaging grew over 80% last year through word of mouth among people who recognized it as superior, local and potato, not grain. We think it is appropriate for us to introduce Portland Potato Vodka to even more consumers who are looking for an alternative to traditional grain-based Vodka."
About Eastside Distilling
Eastside Distilling, Inc. (OTCQB: ESDI) is located in Southeast Portland's Distillery Row, and has been producing high-quality, master crafted spirits since 2008. Makers of award winning spirits, the company is unique in the marketplace and distinguished by its highly decorated product lineup that includes Barrel Hitch American Whiskies, Burnside Bourbon, Below Deck Rums, Portland Potato Vodka, and a distinctive line of infused whiskeys. All Eastside spirits are master crafted from natural ingredients for unparalleled quality and taste. The company is publicly traded under the symbol OTCQB: ESDI. For more information visit: www.eastsidedistilling.com or follow the company on Twitter and Facebook.
About L&A Social Media
L&A launched in 2008 out of the vision that marketing was quickly changing - and content was taking over. L&A is an expression of the values that the company launched with – innovation, adventure, authenticity, and of course, adding a bit of magic to the world. L&A's creative and inspiring team use the principles and values of psychology to create powerful social media campaigns that grow brand awareness & consumer loyalty as well as build community for large global brands and startups alike. L&A has worked in with clients like 20th Century Fox, NETGEAR, Sol Beer and Rekorderlig Cider and have been able to bring a strategic digital presence into their offerings as a brand and business.
Important Cautions Regarding Forward-Looking Statements
Certain matters discussed in this press release may be forward-looking statements. Such matters involve risks and uncertainties that may cause actual results to differ materially, including the following: changes in economic conditions; general competitive factors; acceptance of the Company's products in the market; the Company's success in obtaining new customers; the Company's success in product development; the Company's ability to execute its business model and strategic plans; the Company's success in integrating acquired entities and assets, and all the risks and related information described from time to time in the Company's filings with the Securities and Exchange Commission ("SEC"), including the financial statements and related information contained in the Company's Annual Report on Form 10-K and interim Quarterly Reports on Form 10-Q. Examples of forward-looking statements in this release may include statements related to our strategic focus, product verticals, anticipated revenue, and profitability. The Company assumes no obligation to update the cautionary information in this release.
Robert Blum, Joe Diaz or Joe Dorame
Lytham Partners, LLC
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SOURCE Eastside Distilling, Inc.