eBay Turkey Selects Gravity R&D's Personalization Platform

Sep 19, 2016, 08:34 ET from gravityrd.com

ISTANBUL, September 19, 2016 /PRNewswire/ --

GittiGidiyor, the Turkish subsidiary of eBay, has selected Gravity R&D as its personalization platform provider. During an intensive test against eBay Turkey's in-house solution and global competitors, Gravity demonstrated the best performance in all categories.


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Acquired by eBay in 2011, GittiGidiyor has evolved into one of the leading players in the rapidly growing, Turkish e-commerce market. In 2015, GittiGidiyor was looking for the best in class recommender solution capable of matching eBay's high standards in terms of performance and reliability. The decision was made, therefore, to test their in-house solution against some of the world's best providers that included companies from Turkey, the U.S. and Europe. In this testing period, the solutions were evenly matched against each other on several pages of their desktop and mobile sites.

Gravity R&D outperformed all of its global competitors and eBay Turkey's in-house solution in all important metrics and performance indicators by considerable margins. Overall, Gravity's recommendations resulted in 55% more conversions and 48% more revenue generated per 1000 impressions than the second best tested solution. Gravity's recommendations are currently being displayed on item, category, checkout, and the main pages of GittiGidiyor, as well as expired listing and zero result search pages.

"Gravity not only returned the best results on all critical KPIs but also fully met our needs with its great flexibility, high responsiveness and detail orientedness"

Oğuzhan Poyrazoğlu - Head of Technology&Product, GittiGidiyor eBay

"From the very beginning, we fully realized that even small differences in performance can make a huge impact on revenues. In Turkey, we have combined local support through our partnership with Digitouch with our state of the art technology so that we can build on our success with eBay Turkey."

Marton Vertes - Business Development Director, Gravity R&D

Gravity R&D is a fast-growing technology company that provides recommendation solutions that enable businesses to significantly increase their revenues and improve user experience. The company delivers more than 5 billion personalized recommendations per month that generate more than $40 million in revenues for their clients around the world. The core of the team is comprised of the same data scientists that tied for first place in the Netflix Prize in 2009, the largest data science competition ever held.

Gravity offers scalable solutions for Enterprise clients with unique needs and larger traffic, as well as for small and medium sized businesses through its turnkey SaaS recommendation engine called Yusp (http://www.yusp.com).

GittiGidiyor, with a history of 15 years in the eCommerce business, is the leading online marketplace in Turkey. After joining forces with the world's largest online marketplace, eBay in 2011 GittiGidiyor has leveraged its position as a leader. GittiGidiyor became Turkey's most preferred shopping site with an average of 38 million monthly visitors and about 15 million registered members.

GittiGidiyor is a secure platform for individual sellers, SMEs, and large enterprises where they can offer their products to an extremely wide audience and grow their businesses. Listing over 10 million products in more than 50 categories, GittiGidiyor provides both selling and purchasing with through "Zero Risk" payment that is a confirmation system ensuring 100% secure online transactions.

The platform takes more than half of its traffic from mobile with more than 3.5 million mobile app downloads and a perfectly mobile friendly site. On GittiGidiyor's website and mobile apps, every two seconds a new item is sold.

GittiGidiyor offers advices for a stylish life on http://www.GittiGidiyor.com/cadde and brings affordable design concepts to costumers on http://www.GittiGidiyor.com/atolye. In addition, blog.GittiGidiyor.com, features special content created by expert editors that offers guidance for shoppers. Year after year, GittiGidiyor continues to crown its success with many e-commerce awards on a national and international level as well.

Contact:

Marton Vertes

Email: marton.vertes@gravityrd.com 

SOURCE gravityrd.com