Eliza and Neighborhood Health Plan Present a Webinar: 'Reducing Churn: Strategies to Improve Member Retention and Loyalty for Medicaid Managed Care Organizations and Qualified Health Plans'

New webinar to discuss communication challenges with low income member populations and how health plans can leverage multi-channel engagement solutions to improve outcomes

News provided by

Eliza Corporation

Mar 14, 2016, 10:12 ET

DANVERS, Mass., March 14, 2016 /PRNewswire/ -- Eliza Corporation (Eliza) and Neighborhood Health Plan (NHP) will present a complimentary World Congress webinar, "Reducing Churn: Strategies to improve member retention and loyalty for Medicaid MCOs and QHPs" on Tuesday, March 29 at 1pm EST and 10am PST. Eliza and NHP will discuss how to effectively engage low income member populations to impact clinical quality outcomes, improve member experiences, and maintain continuity of care and member health. Eliza is the pioneer and recognized leader in health engagement management and NHP is an NCQA-accredited, not-for-profit health plan that provides coverage to over 400,000 commercial and MassHealth members.

This webinar will discuss how to effectively build brand loyalty, reduce member attrition due to administrative issues, and improve retention of Medicaid and QHP members. Neighborhood Health Plan and Eliza will discuss how they have implemented tools, strategies, and best practices to overcome engagement obstacles and meet the unique needs of NHP membership.

Attendees will learn:

How to effectively outreach and engage traditionally hard-to-reach populations
Strategic approaches for improving member retention and reducing Medicaid churn while building brand recognition and loyalty
Retention engagement results and outcomes of Eliza health plan clients

Webinar Presenters

Gary Polonski, Senior Business Consultant at NHP – Mr. Polonski has more than 30 years of health care operations experience having spent 25 years in a variety of customer service, operations, and executive positions at Harvard Pilgrim Health Care. Mr. Polonski has been working at Neighborhood Health Plan (NHP) since 2012 helping to revitalize and enhance operations. In that time, he has served in several interim positions, including Director of Member Enrollment, Manager of Appeals, Manager of Quality Assurance, and Vice President of Operations. Mr. Polonski was the business lead on NHP's Commercial Growth Project in 2013 and, among other 2015 improvement projects, is the business lead working with Eliza Corporation on the Year in the Life program focused on state-of-the art communication methodologies to enhance patient care and customer engagement.

Ellen Harrison MBA, RN, SVP Consulting & Market Strategy at Eliza Corporation – Ellen, a veteran in strategic planning and managed care operations, joined Eliza in February 2016 as the Market Strategy and Consulting lead responsible for shaping Eliza's offering to anticipate the diversified communication engagement needs of Medicaid, Medicare, Commercial, Disease Management, Pharmacy Benefit Manager and new markets.

She brings over 20 years of experience in strategic planning and managed care operations with demonstrated results leading teams to build and redesign health care products, provider incentive systems, and developing successful quality, cost, and utilization improvement programs for commercial and senior populations.

Previously, Ellen was the VP of Medical Management for Martin's Point Health Care. She directed care management, quality improvement and provider network strategy and contracting for the Tricare and Medicare Advantage products and coordinated integrated population health management resources for the MPHC medical practices. During her tenure, Martin's Point achieved NCQA accreditation and a Medicare Advantage 5 Star rating for 2 consecutive years. Previous senior roles included COO of Network for Regional Healthcare Improvement Organization (NHRI), a grant funded member organization which facilitates regional quality improvement programs across the country through private and government funding, VP of Shared Decision Making Products at a national disease management firm, Sr. Vice President of HMOs for Trigon Blue Cross and Blue Shield, Virginia and Vice President and General Manager for CIGNA Healthcare of Connecticut. This year, Ellen will serve on a CMS Technical Expert Panel for Medicare Advantage care coordination measure development.

Ellen is a registered nurse with a BS in Nursing from Syracuse University and an MBA with a concentration in healthcare from the University of Connecticut.

Jennifer Forster, Director of Medicaid Strategy at Eliza Corporation – Jennifer Forster joined Eliza in 2014 as the Director of Medicaid Strategy. Jennifer is responsible for developing and implementing Eliza's Medicaid and Qualified Health Plan offerings and sales strategy. Prior to joining Eliza, Jennifer was at Network Health, a Medicaid managed care organization and division of Tufts Health Plan. She served as the product director and operational contact for Tufts' public programs. As the Director of Public Partnerships, she led a team that supported contract management activities including compliance, reporting, communications, and negotiations.

Jennifer attended Syracuse University where she earned a BS in Marketing from the Whitman School of Management and a Master's in Public Administration from the Maxwell School of Citizenship and Public Affairs.

About Neighborhood Health Plan
Neighborhood Health Plan (NHP) is an NCQA-accredited, not-for-profit health plan that provides coverage to over 400,000 commercial and MassHealth members. For more than 25 years, employers, individuals, and families across Massachusetts have turned to NHP for health care coverage that is both high-quality and affordable. NHP is known for plans that are easy-to-understand and manage. Members have access to a robust network of top doctors, community health centers, and academic and regional hospitals. Founded in 1986 with a commitment to promote health equity for members within the diverse communities we serve, NHP's service and care management programs today continue the tradition of personalized and high-quality care. NHP is a member of Partners HealthCare.

About Eliza Corporation
Eliza Corporation ("Eliza") is the pioneer and recognized leader in health engagement management. Eliza combines technology, data, and analytics to provide the most advanced solutions and services that measurably improve quality, cost and care outcomes. Over 15 years and billions of interactions, Eliza has amassed the world's largest data asset of people's healthcare actions, behaviors and decisions through the Company's award-winning, multi-channel communications platform. For more information, visit elizacorp.com or contact 1.800.701.7864. Join Eliza on LinkedIn and Twitter.

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