ELMA Award Underscores Thailand's Logistics Management Capability

BANGKOK, Aug. 9, 2013 /PRNewswire/ -- The 7th Export Logistics Model Award (ELMA) 2013 is being organized to select outstanding Thai enterprises from amongst the users group and the logistics service providers group, with a view to strengthen the confidence of local businesses and foreign investors, pave the way for the ASEAN Economic Community in 2015 as well as forthcoming free trade agreements with other geographical regions.

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The recent launching of ELMA Award 2013 organized by the Department of International Trade Promotion was attended by a large number of commercial attaches, chambers of commerce, logistics gurus and business entrepreneurs.

Capt. Suwipan Thisyamondol, Deputy Director-General of the Department of International Trade Promotion, Ministry of Commerce, who presided at the launching ceremony, noted that "ELMA 2013 is the key component of the public sector's policy to upgrade the logistics management capability of Thai enterprises, and to prepare for Thailand's entrance into the ASEAN Economic Community in 2015."

The highlight of the launching ceremony was the panel discussion on "ELMA: the reward of success" led by top logistics service providers. CEOs and representatives of Berli Jucker Logistics Co., Ltd., Triple i Logistics Group, and DHL Express International (Thailand) Ltd., shared their experience as winners of previous ELMA awards. They also agreed that ELMA Award is a prize that can boost customer satisfaction most effectively, thereby improving international competitiveness of winning companies.

Regarding the criteria for selecting winners of the ELMA Award, a committee composed of qualified persons from the public and private sectors will jointly assess the performance of contestants based on universally accepted criteria within the Malcolm Baldrige Framework, the European Framework for Quality Management and Supply Chain Operation Reference (SCOR) Model. As such, the ELMA Award will apply criteria that cover quality assurance as well as business efficiency, the key factors which combine to ensure business excellence.

Results of the ELMA Award contest will be handed out during the Thailand International Logistics Fair 2013 this coming September.

SOURCE Department of International Trade Promotion of Thailand