Else Nutrition Set to Expand into Massive Kids Nutrition Drink Market with Plant-Powered Complete Nutrition

Over 80% Purchase Intent among 800 U.S. Moms according to Independent Market Research Study

VANCOUVER, BC, Feb. 4, 2021 /PRNewswire/ - ELSE NUTRITION HOLDINGS INC. (BABY.V) (BABYF) (0YL.F) ("Else" or the "Company") the plant-based baby, toddler and children nutrition company, is pleased to announce that it successfully completed a trial run of its new Plant-Powered Complete Nutrition for Kids products.

"Following the successful launch of Else Plant-Based Nutrition for Toddlers and thousands of families adopting the product, we're excited to bring clean label, plant-based complete nutrition to kids across North America," said Hamutal Yitzhak, CEO & Co-Founder of Else Nutrition. "We've recently completed an independent consumer study of over 800 moms in the U.S., and the desire for clean label, organic, plant-based nutrition drinks is clear – with over 80% indicating intent to purchase. We're aiming to shake up a market that literally has been dominated by high sugar options for far too long," she added.

Packed with the protein, carbs, healthy fats and 20 essential nutrients kids need, Else Plant-Powered Complete Nutrition for Kids offers good, clean fuel for growing. It contains 50% less sugar than leading brands. The Nutrition shakes (Chocolate and Vanilla flavors) will be sold in 11.6 oz cans, and will first be available online in early Q2.

About Else Nutrition Holdings Inc.

Else Nutrition Holdings Inc is focused on innovative, plant-based, food and nutrition products for infants, toddlers, children and adults. Revolutionizing the global infant nutrition sector, Else provides the healthiest and most sustainable products possible that are all natural, whole foods, clean nutrition with a focus on transparency of ingredients and minimal manufacturing process. Else (formerly INDI) won the "2017 Best Health and Diet Solutions" award at the Global Food Innovation Summit in Milan. Else Toddler Nutrition was a #1 Best Seller on Amazon in the New Releases for the Baby/Toddler Formula category in Fall 2020. Else's Executives include leaders hailing from the largest infant nutrition companies. Else advisory board members held executive roles in companies such as Mead Johnson, Abbott Nutrition, Plum Organics and leading infant nutrition Societies. Many of them currently serve in different roles in leading medical centers and academic institutes such as Boston Children's Hospital, Pediatrics Harvard Medical School, Children's Hospital Colorado Anschutz Medical Campus,  University Hospital Brussels, Belgium, Tel Aviv University and Schneider Children's Medical Center of Israel. For more information, visit: elsenutrition.com or @elsenutrition on Facebook and Instagram.

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Caution Regarding Forward-Looking Statements

This press release contains statements that may constitute "forward-looking statements" within the meaning of applicable securities legislation. Forward-looking statements are typically identified by words such as "will" or similar expressions. Forward-looking statements in this press release include statements with respect to the anticipated dates for filing the Company's financial disclosure documents.  Such forward-looking statements reflect current estimates, beliefs and assumptions, which are based on management's perception of current conditions and expected future developments, as well as other factors management believes are appropriate in the circumstances. No assurance can be given that the foregoing will prove to be correct. Forward-looking statements made in this press release assume, among others, the expectation that there will be no interruptions or supply chain failures as a result of COVID 19 and that the manufacturing, broker and supply logistic agreement with the Company do not terminate.  Actual results may differ from the estimates, beliefs and assumptions expressed or implied in the forward-looking statements.  Readers are cautioned not to place undue reliance on any forward-looking statements, which reflect management's expectations only as of the date of this press release. The Company disclaims any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

SOURCE Else Nutrition Holdings Inc.