SAN FRANCISCO, Aug. 17, 2011 /PRNewswire/ -- Encoding.com, the world's largest video encoding service provider, today announced the launch of Vid.ly Pro, the professional version of its industry-leading Universal Video URL platform. Vid.ly Pro provides content publishers a powerful, scalable, and simple platform for serving video to every user on any browser or mobile device. Vid.ly Pro adds to the success of the Vid.ly beta program, where tens of thousands of Vid.ly URLs have been created, generating millions of video views across the web and mobile devices since January.

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"I know how challenging it is today for video content developers to deliver cross-platform video," said Christian Heilmann, HTML5 evangelist for Mozilla. "Vid.ly is an elegant solution to this problem and makes it easy for any business to publish videos."

Vid.ly works like this:  Publishers upload source videos that Vid.ly converts into a variety of different formats and bitrates appropriate for all popular desktop browsers and mobile devices; Vid.ly gives back a short URL (http://vid.ly/5u4h3e) and embed code for publishing; when visitors click on the URL, Vid.ly delivers the format appropriate for their browser and device. Vid.ly Pro adds professional features required by high-volume video content publishers:

• An XML-based API to build Vid.ly into any desktop / mobile application and video workflow
• Custom output formats with adjustable bitrates
• Adaptive bitrate streaming for all Apple iOS devices (iPhones, iPads, iPods)
• Unlimited source video file size  
• Premium CDN access
• On-going feature enhancements

"Vid.ly, already a proven service that resolves the complexities facing video publishers with delivering video to all browsers and mobile devices, is now professional grade," said Jeff Malkin, President of Encoding.com. "A single URL provides video transcoding, device detection and video delivery via a highly scalable platform.  How cool is that?"

About Encoding.com

Encoding.com, the world's largest video encoding service and provider of Vid.ly, the universal video platform, powers over 2,000 companies, including leading brands across media and entertainment, eLearning, retail, telecommunications, lifestyle, and advertising.  Blending a flexible SaaS model using cloud-computing platforms, Encoding.com enables publishers and developers to instantly scale, while eliminating expensive video infrastructure investments, and supports all popular web and mobile formats. Gartner recognized Encoding.com as a "Cool Vendor 2011."  For ongoing company updates, please see http://blog.encoding.com, http://blog.vid.ly or follow @encodingdotcom, @vidlyURL on Twitter.

SOURCE Encoding.com

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