Social media application brings interactive shopping to fans via the Facebook news feed

NEW YORK, Aug. 25, 2011 /PRNewswire/ -- enter:new media, a digital media agency specializing in fashion, retail and entertainment, has announced that leading retailer Urban Outfitters is the first client to utilize enter:new media's newsfeed magazine platform. The inaugural issue highlights favorite looks from the Urban Outfitters Early Fall Catalog and provides deep links directly into Urban Outfitters' ecommerce website. Facebook users who have "Liked" Urban Outfitters will find the shoppable magazine in their own Facebook news feeds. It is available to everyone else on the retailer's Facebook page at www.facebook.com/urbanoutfitters.

"Marketers are actively looking for new ways to deliver value to their communities and new streams of value to their brands," said Mark Curtis, president of enter:new media. "With fans spending more than twice as much time in their news feed than they do in applications, this tool enables a new, highly useful class of interactive Facebook content. We are proud to launch this news feed magazine with Urban Outfitters, a clear leader in social media and online retail."

Activated within the brand's post in the Facebook news feed, the magazine allows users to virtually "turn pages" of editorial content and deep link directly to product pages and additional content sources. The magazine platform is highly flexible and can be used to:

• Launch shoppable magazines.
• Deliver Interactive catalogs.
• Promote traffic to highlighted content on your site.
• Integrate with other promotions such as contests and sweepstakes.

About enter:new media

enter:new media (ENM) is a leading social media agency focused on growing, activating and optimizing social media communities for entertainment, fashion, and retail brands. Unlike other agencies offering social media services, ENM was designed from the ground up to deliver end-to-end social media capabilities encompassing Strategy, Outreach, Content, Analytics, Marketing, and Media. ENM is an independent agency based in New York City. For more information, please visit: http://enternewmedia.com

About Urban Outfitters

Founded in 1970, Urban Outfitters operates more than 130 stores in the United States, Canada and Europe, all offering an eclectic mix of merchandise. We stock our stores with what we love, calling on our -- and our customer's -- interest in contemporary art, music and fashion. From men's & women's apparel and accessories to items for the apartment, we offer a lifestyle-specific shopping experience for the educated, urban-minded individual in the 18 to 30 year-old range -- both online and in our stores as well as through our catalog.

SOURCE enter:new media

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