EpicSocial Announces Sponsored Video Integration in Facebook® Credits
Initial test offering enables brands the ability to leverage the growing virtual currency market.
NEW YORK and LOS ANGELES, May 6, 2011 /PRNewswire/ -- EpicSocial (www.EpicSocial.com), an operating unit of the Epic Media Group and a leader in social media audience acquisition, measurement, targeting and management, announced today that the company is participating as an initial test partner for a program that enables brands to reward people with Facebook Credits for watching sponsored videos. This announcement comes on the heels of a year of rapid growth for EpicSocial in the social advertising industry, and now provides them the ability to offer brands the power to scale their business in a new and expanding area of ROI quantification, video and virtual currency.
As recently announced, Facebook is launching a new way for people to earn Credits for use in their favorite games and applications on Facebook. Now, people on Facebook can watch a sponsored video in an application to earn Facebook Credits. Brands can buy and distribute Credits to their target audience in exchange for their time, attention, and feedback, providing predictable ways to engage with consumers on Facebook.
While Facebook builds out the Credits ecosystem, EpicSocial and their clients will be the first to access targeted audiences for sponsored video content via Facebook Credits.
"We are extremely happy to be a part of the initial test by Facebook and integrated into their Credits program, and believe it signifies our leadership position in the growing social advertising marketplace," said Don Mathis, President and CEO of Epic Media Group. "EpicSocial already helps many top brands build and engage their audience across social media. However, with the ability to now leverage our video platform with Facebook Credits and offer it to our clients, we have one of the most robust and advanced suite of social services on the market and look forward to working with Facebook and our clients in this growing area."
Facebook Credits has already been adopted with great success by most of the major social gaming companies. Facebook Credits offers developers a safe and secure way to make purchases in games and applications on Facebook.
For more information on EpicSocial, please log onto: www.EpicSocial.com. If your brand or agency would like real time strategy consulting on how EpicSocial's products can help you integrate across social platforms, contact firstname.lastname@example.org.
For more information on Facebook Credits, please log onto the Facebook Credits fan page or Facebook's developers site at http://developers.facebook.com/.
EpicSocial (www.EpicSocial.com) is an operating unit of the Epic Media Group and is a leading social advertising specialist helping advertisers and agencies measure, manage and profit from social media. The group offers solutions across four major channels including social, open web, in-application and in-game advertising. EpicSocial is able to measure effectiveness, brand impact and engagement across a variety of metrics tailored to the client. EpicSocial provides transparency and a greater understanding of advertising effectiveness for our clients.
About Epic Media Group:
Epic Media Group (www.theepicmediagroup.com) is the preeminent privately-held global digital marketing solutions company, with deep expertise in managing a full spectrum of advertising services for advertisers, brands and agencies, from brand-building and engagement to performance-based customer acquisition solutions. The company relentlessly focuses on delivering the most comprehensive and cost-effective strategic digital marketing campaigns for advertisers of all sizes, across all industries and around the world. Epic Media Group intelligently and cost effectively accesses consumers across multiple traffic distribution channels through integrated campaigns which include display, search, social media, rich media, mobile, video and more.
Facebook® is a registered trademark of Facebook Inc.
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