Epoch Times Deploys Lotame DMP to Activate Audience Data
Leading data management platform enables global media company to gain insights into their target audience
NEW YORK, Oct. 23, 2013 /PRNewswire/ -- Lotame, the global leader in unifying data management, today announced that Epoch Times, one of the largest independent media networks for China news, selected Lotame as their data management platform (DMP), enabling them to better understand and reach their target audience.
Epoch Times, with its multilingual print and online news sites, has quickly become the most influential news source covering China and China-related issues. The network's 20 million+ uniques across the U.S. and Asia Pacific (APAC) enable advertisers to target the most sought-after Chinese demographics.
Epoch Times will now be able to leverage Lotame's DMP to gain insights into their expansive audience to better serve their content needs. Lotame's platform allows Epoch Times to centralize their audience data from online sources, providing a clear picture of who their readers are both inside and outside of China.
"We wanted to be able to better serve our audience and to understand the behavioral elements of that audience," said Amir Talai, executive director of advertising, print and digital at Epoch Times. "Lotame's DMP has the ability to drill down and provide us with analytics to shape content to better serve our audience with products that align with what our readers want."
Since the September launch of their daily print newspaper in Manhattan, Epoch Times has been providing in-depth analysis of their English language digital readership in New York and the U.S. By connecting their readership online and in print, Epoch Times will be able to customize content to match readers' interests, leading to an expected increase in visitor engagement and ROI.
"Epoch Times is taking advantage of our DMP to utilize their extensive customer data and leverage it for their audience's benefit," said Andy Monfried, founder and CEO of Lotame. "We're looking forward to helping Epoch Times continue its goal of connecting with their audience."
"If you don't have data, you don't have anything," said Talai. "We think Lotame's DMP is exceptionally valuable and will strengthen our core proposition, both for our English and Chinese audiences here in the U.S. and in APAC."
Lotame is the global leader in unifying data management, empowering innovative publishers, networks, and brands to unlock the full value of their audience data. Clients leverage Lotame's unifying DMP to collect unstructured audience data from disparate sources anywhere, and organize it into one user friendly interface to convert that audience data into action, insights and intelligence everywhere. With Lotame, publishers, networks and brands can make informed decisions, build unique products and drive positive business outcomes from their data assets. For more information, visit http://www.lotame.com.
About Epoch Times
The Epoch Times is one of the largest and fastest growing independent media institutions around the world, and the premier Chinese language newspaper in print and online. Published in 35 countries in 21 different languages, the Epoch Times continues to play a key role of informing and inspiring its ever growing readership. For more information, visit www.theepochtimes.com (English) and www.epochtimes.com (Chinese).
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