Eric Church To Headline The 2010 Jagermeister Country Music Tour Number One Selling Imported Liqueur in America Announces Second Country Music Series

NEW ROCHELLE, N.Y., Jan. 6 /PRNewswire/ -- Jagermeister, the brand known for decades of involvement with rock and metal bands, continues to expand its music presence with the 2010 Jagermeister Country Tour featuring Nashville singer-songwriter Eric Church with special guest and opening act Josh Thompson. The tour, which is Jagermeister's second in the Country Music genre, kicks off February 9th and visits 32 venues across the nation in celebration of Church's critically acclaimed sophomore release Carolina.

Jagermeister has been supporting musicians through local sponsorships and national music tours since 1994 and continues to evolve with the core consumer's lifestyle and interests. "The brand had tremendous success in 2009 with the introduction of the Jagermeister Country Tour headlined by Pat Green," says Bill Henderson, Senior Vice President of Marketing and Advertising for Sidney Frank Importing Company, Inc. "We are extremely excited to have Eric Church and Josh Thompson on the road with us in 2010 and look forward to a great tour."

"Our shows have been one big party for a while now," says Eric Church. "This tour is going to be unlike anything our fans have seen. We are bringing the level up a notch and I know the fans will do the same. I'm proud to have Jagermeister as a partner for this tour. Not only are they known for bringing the party, but seeing as it tends to get hot at our shows, I want to thank them for keeping the shots ice cold."

Eric Church's widely praised album Carolina debuted at #17 on Billboard's Top 200 and #4 on the country charts. The album's top single "Love Your Love the Most," reached the Top 10 on the Billboard and Mediabase country radio charts, and "Hell on the Heart," is currently in the Top 30 and climbing on both charts. Rolling Stone praised the album's "surging guitars bolstering good-ol'-boy narratives," and The New York Times declared, "His music puts rock muscle behind honky-tonk and turns ballads into intimate close-ups." Church's raucous live shows have earned him a dedicated fan base, which he lovingly dubbed "the Church Choir" and, despite breaking his foot during a recent performance, Church has continued to play to enthusiastic audiences across the country. Carolina follows the breakthrough success of Church's critically acclaimed first effort "Sinners Like Me", which claimed three Top 20 singles and a #1 video.

Josh Thompson, known as the working-class country singer, released his debut single "Beer on the Table" in 2009, which is currently in the Top 30 and climbing on the Billboard Hot Country Songs chart. Thompson's debut album, "Way Out Here," is slated for a February 23, 2010 release.

Jagermeister will be hosting text-to-win tap machine and POS giveaways. In addition, Schecter Guitars will be giving away a signed Eric Church guitar and Peavey Electronics will supply a signed Eric Church practice amplifier at the Jagermeister Country Tour. Giveaways and raffle prizes are subject to state and local laws and participants must be of legal drinking age or older.

For more information about the Jagermeister Country Tour and the full tour schedule, visit www.jager.com/country . Ticket information available at www.ericchurch.com

JAGERMEISTER IS DEDICATED TO MUSIC, NOT UNDERAGE DRINKING

About Jagermeister

Jagermeister, which translates to "master hunter," is the #1 selling imported liqueur in the United States and one of the top shot brands in the world. The liqueur is based on a secret recipe of 56 herbs, blooms, roots and fruits from around the world. Jagermeister, with the distinctive square bottle, was developed in 1934 in Germany and the brand quickly gained global fame through its innovative marketing, unique taste profile and its association with good times. Jagermeister Liqueur is 35% Alc./Vol. and imported exclusively by Sidney Frank Importing Company, Inc., New Rochelle, NY www.jager.com. Jagermeister is available in the following sizes in the United States: 50ml, 100ml, 200ml, 375ml, 750ml, 1L, 1.75L. DRINK RESPONSIBLY.

JAGERMEISTER COUNTRY TOUR SCHEDULE

*Dates in Italics are subject to change


                     JAGERMEISTER COUNTRY TOUR SCHEDULE
                     ----------------------------------
                  *Dates in Italics are subject to change

     2/9/2010        Baltimore, MD                Ram's Head
    2/10/2010         New York, NY                  Irving
    2/11/2010       Philadelphia, PA               Trocadero
    2/12/2010       Clifton Park, NY            Northern Lights
    2/13/2010      Niagara Falls, NY            Rapids Theatre
    2/15/2010          Boston, MA               House of Blues
    2/16/2010        Washington, DC                9:30 Club
    2/18/2010         Chicago, IL                    Joe's
    2/19/2010        Knoxville, TN             Civic Auditorium
    2/20/2010          Duluth, GA                 Wild Bills
    2/21/2010        Charleston, SC               Music Farm
    2/23/2010        Nashville, TN                   Ryman
    2/27/2010          Oxford, MS                Lyric Theater
    2/28/2010       Baton Rouge, LA             The Texas Club
     3/2/2010        Starkville, MS                venue TBD
     3/3/2010       Fayetteville, AR          Walton Arts Center
     3/4/2010       Kansas City, MO             Midland Theater
     3/5/2010         St Louis, MO                  Pageant
     3/6/2010       Springfield, MO             Galloiz Theater
     3/7/2010          Tulsa, OK                Cain's Ballroom
    3/10/2010         Sanford, FL                  The Barn
    3/11/2010          Ocala, FL                Midnight Rodeo
    3/12/2010       Panama City, FL         Marina Civic Auditorium
    3/13/2010       Jacksonville, FL               Mavericks
    3/17/2010         Madison, WI             The Orpheum Theater
    3/18/2010        Green Bay, WI             Tom Dick & Harrys
    3/19/2010        Kalamazoo, MI               State Theatre
    3/20/2010        Royal Oak, MI          Royal Oak Music Theatre
    3/21/2010       Springfield, IL      Prairie Capital Conv. Center
    3/24/2010        Des Moines, IA            Val Air Ballroom
    3/25/2010          Minn., MN                 State Theatre
    3/26/2010         Wichita, KS             Cotillion Ballroom
    3/27/2010         Boulder, CO               Boulder Theatre





    PRESS CONTACT:
    Kate Laufer
    Director of Public Relations
    Sidney Frank Importing Company, Inc.
    (914)637-5752
    klaufer@sidneyfrank.com

SOURCE Jagermeister



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