FARMINGTON, Conn., Oct. 31, 2013 /PRNewswire/ -- Evariant announced today that Indiana University Health, one of the nation's largest health systems and the most comprehensive healthcare provider in Indiana, has selected Evariant's Patient Solutions Platform as its enterprise-wide solution for patient experience and advanced business intelligence to meet strategic growth initiatives.
"The Evariant platform will strengthen our patient engagement efforts and improve communication with both prospective and existing patients," said Kent Bell, Consumer Insights Manager at IU Health. "We have been using a different CRM solution for a number of years with some success, but we needed to take our strategic growth initiatives to the next level. After a thorough review of vendors, it was obvious that Evariant provided the only enterprise-class solution for an organization of our size."
Evariant's platform supports many aspects of patient and prospective patient communications, including automated communications, inbound queries, marketing campaigns, appointments and referral requests.
"We are excited to welcome Indiana University Health as a strategic client," said Rob Grant, Co-Founder and EVP at Evariant. "As the healthcare industry adapts to changes in the market, we have made significant investments in our analytical data warehousing and modeling tools to extend our core CRM functionality. By combining the '4 Big Data Pools' (claims, clinical, behavioral and pharma outcomes data), we can deliver transformative insights to our clients. These investments comprise a central part of our core 'Big Data' strategy, and will assist our clients' market position as healthcare reform evolves."
Evariant integrates healthcare marketing products, business data and analytics into one platform, so healthcare organizations can identify market opportunities, measure marketing campaigns against reportable ROI and improve patient and physician engagement. Learn more at www.evariant.com
About Indiana University Health
Named among the "Best Hospitals in America" by U.S. News Media & World Report for 16 consecutive years, Indiana University Health is dedicated to providing a unified standard of preeminent, patient-centered care. A unique partnership with Indiana University School of Medicine — one of the nation's leading medical schools — gives our highly skilled physicians access to innovative treatments using the latest research and technology. Learn more at www.iuhealth.org.