Everyday Health Enters Food Vertical with Launch of Better Eats: Where Healthy Meets Delicious
Everyday Health and EQAL Debut Project with Ellie Krieger as Expert Contributor for Healthy Food Site Targeting Moms & Families
NEW YORK, Oct. 11, 2012 /PRNewswire/ -- Everyday Health, Inc., the digital leader in health and wellness, and its newly acquired property, EQAL Media, a next-generation media company which creates and manages digital media properties for consumer brands and celebrities, today announced the launch of Better Eats (www.BetterEats.com) and that James Beard Award winner, Ellie Krieger, RD, will be the site's inaugural expert. This new food site combines the personality and accessibility of food blogs with the breadth and scalability of mega recipe sites. Founded on Everyday Health's principles of making better choices, Better Eats provides deliciously engaging content and is the Company's first pure foray into the food vertical.
Just like the kitchen has become the heartbeat of most homes where friends and family gather, Better Eats is that virtual kitchen where a cast of culinary and health experts, celebrities, foodies and novices can share commentary, recipes, tips, news and ideas to empower healthy food choices. Ellie Krieger, TV personality and New York Times bestselling author, is bringing her signature culinary and nutrition expertise to the site with original articles, videos and recipes.
"You do not have to sacrifice flavor when eating well," explained Ellie Krieger, RD, Better Eats expert. "I'm thrilled to contribute to Better Eats and help people make the best food choices, whether they're in the grocery store, restaurants, or when cooking meals at home."
The site caters to the average 'supermom' looking for an easy and accessible way to eat well and choose well for her family. Also the official home of Everyday Health's TV show, "Recipe Rehab," the site includes video, behind-the-scenes recaps and information from "Recipe Rehab" and its chefs, weekly contests for the chance to appear on the show, opportunities to have your favorite recipe 'rehabbed' by site chefs, thousands of searchable healthy recipes, and the latest news and articles on healthy eating, cooking and tips to serve families well.
"We are thrilled to launch Better Eats as it extends Everyday Health's mission to help users choose well," explained Mike Keriakos, President and Co-Founder, Everyday Health. "With our built in audience of almost 40 million consumers across the multiple platforms in which we deliver content, we are confident that Better Eats will become a top 3 food media property in 24 months."
"Better Eats is the first joint project by Everyday Health and EQAL," stated Laura Klein, Everyday Health Executive Vice President & General Manager, Lifestyle. "Together, we have built a user experience rich in social sharing complete with a menu of integrated solutions for marketers."
Better Eats launches on the heels of Everyday Health's announcement of its EQAL acquisition and new television show, "Recipe Rehab," which airs on ABC stations each weekend. (Both were announced last week). Together, the show and site will anchor Everyday Health's new healthy eating initiative to help consumers make better health and lifestyle decisions every day. Better Eats will also be the official home of "Recipe Rehab," and aims to become a premier destination for consumers looking to make smart food choices for themselves and their families, and for the marketers who want to reach them.
About Everyday Health, Inc.
Everyday Health is the leading digital health and wellness company. Attracting 38 million people monthly through its popular websites, mobile applications, and social media presence, Everyday Health inspires consumers to live healthier lives and helps doctors make more informed decisions for their patients. Everyday Health reaches an additional one million viewers per episode through its weekly TV series on ABC stations. The Company's broad portfolio of products spans the health spectrum, from in-depth medical content for condition prevention and management to healthy lifestyle offerings. Everyday Health was founded in 2002 by CEO, Ben Wolin, and President, Mike Keriakos.
Source: comScore Media Metrix, comScore Video Metrix, Facebook Insights, Twitter
About Ellie Krieger
Ellie Krieger, RD, is a registered dietitian specializing in nutrition and health communications. Ellie is the Diet & Nutrition Expert on Everyday Health, plus she offers personalized diet and eating plans through HealthyLivingWithEllie.com, one of Everyday Health's portfolio sites. She is the host of the Cooking Channel's Healthy Appetite with Ellie Krieger and author of several New York Times best-selling books and is a James Beard award winner. Ellie contributes to EverydayHealth.com, and offers personalized diet and eating plans through HealthyLivingWithEllie.com, one of the Everyday Health portfolio sites.
SOURCE Everyday Health, Inc.
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