Everyday Health, Inc., Enters Into Healthcare Professional Market with Acquisition of MedPage Today, LLC MedPage Today, Serving Healthcare Professionals with Breaking Medical News, Reaches 700,000 Monthly Users

MedPage Today to Join Everyday Health's Leading Online Audience

NEW YORK, Dec. 14, 2010 /PRNewswire/ -- Everyday Health, Inc., a leading provider of online health solutions, announced today that it has acquired MedPage Today, LLC, a news organization serving healthcare professionals.  The acquisition immediately provides Everyday Health with a significant offering for healthcare professionals.  

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MedPage Today will be integrated into Everyday Health's leading portfolio of trusted health brands. According to comScore, with the addition of MedPage Today, Everyday Health will immediately reach one third of all physicians online.

MedPage Today's website, mobile applications, and partner site, KevinMD, one of the most widely read medical blogs, provide healthcare professionals with timely and actionable peer reviewed medical reporting and analysis.  The quality of information produced by MedPage Today has led to a surge in traffic – since January 2010 visits to the site have increased 70%.  Repeat usage and brand loyalty are strong as well, with more than 30% of users visiting the service multiple times each week.

"The Medpage Today acquisition is an important step to becoming, not just the leader in consumer health, but in the professional marketplace as well," said Benjamin Wolin, CEO and Co-Founder of Everyday Health. "Everyday Health excels at providing daily content to a wide consumer audience and MedPage Today's daily, premium offering for healthcare professionals are a perfect match. Together, we will provide the best health information and tools to positively affect health outcomes."  

Through this acquisition, Everyday Health welcomes MedPage Today's medically-acclaimed editorial staff including MedPage Today CEO and Founder, Bob Stern, and editor at large, George Lundberg, MD, former Editor-in-Chief of the Journal of the American Medical Association (JAMA) and most recently the Editor-in-Chief of The Medscape Journal of Medicine and eMedicine.  Additionally, with this acquisition, Everyday Health will add KevinMD.com to its professional portfolio of websites, a widely read medical blog by Kevin Pho, MD, a physician who provides insightful commentary on breaking medical news and gives readers a behind-the-scenes look at the worlds of medicine and healthcare.  MedPage Today's live coverage of news from over 80 medical meetings worldwide each year, and its key syndication relationship with ABC News will continue.  

"Everyday Health has an unbelievable track record of success with their consumer health properties, and we are thrilled to join their stellar portfolio of world renowned brands," stated MedPage Today CEO and Founder, Bob Stern.  "With their guidance and expertise, our news organization will continue to grow, flourish and better serve even more healthcare professionals."

About Everyday Health

Everyday Health is a leading provider of health solutions. The company provides consumers, healthcare professionals, and brands with content and advertising-based services across a broad portfolio of over 25 websites that span the health spectrum – from lifestyle offerings in pregnancy, diet and fitness to in-depth medical content for condition prevention and management. With over 27 million unique users each month (source: comScore), Everyday Health offers users the tools, community, and expert advice they need to live healthier, every day. 

The Everyday Health portfolio includes well-recognized and trusted health brands, including www.EverydayHealth.com  ; www.Carepages.com  ; PDRHealth.com; www.WhatToExpect.com  , from the world-renowned pregnancy and parenting brand, What to Expect; and www.JillianMichaels.com  , from Jillian Michaels, star of the hit NBC television show, "The Biggest Loser." The portfolio now includes www.medpagetoday.com, a news organization serving healthcare professionals. Everyday Health was founded in 2002 by CEO, Ben Wolin, and President, Mike Keriakos and investors include Foundation Capital, NeoCarta Ventures, Revolution, Rho Ventures, Scale Venture Partners, Technology Crossover Ventures and Village Ventures.

About MedPage Today

MedPage Today is a news organization serving healthcare professionals. The company's daily, peer-reviewed news coverage delivered via the web and several mobile applications allows healthcare professionals to put breaking medical news into practice. MedPage Today also offers coverage of health conferences from around the world in almost any specialty, and physicians can access live video interviews and dialogues to encourage conversation and better health outcomes.  MedPage Today investors include Milestone Venture Partners and SJF Ventures.

SOURCE Everyday Health, Inc.



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