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evian(R) Natural Spring Water Brings 'Live young(TM)' Spirit to 2010 Food Network South Beach Wine & Food Festival

Festival Attendees Create 'Live young' Experiences at the evian Tent


News provided by

evian

Feb 26, 2010, 08:02 ET

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WHITE PLAINS, N.Y., Feb. 26 /PRNewswire/ -- evian Natural Spring Water is invading Miami during the 2010 Food Network South Beach Wine & Food Festival, February 25-28, as a sponsor of the highly-anticipated national event showcasing the talents of the world's most renowned wine and spirits producers, chefs and culinary personalities.

"The Food Network South Beach Wine & Food festival is the place to discover new cultures and tastes, the perfect way to live young," said Jerome Goure, vice president of marketing for Danone Waters of America, Inc. "We're thrilled to continue the momentum of the highly successful roller babies video within a notoriously vibrant community like Miami."

evian will infuse Live young energy into select festival happenings, specifically through a playful and dynamic presence at the Whole Foods Market Grand Tasting Village on February 26, 27, and 28. The evian tent at the Grand Tasting Village will house a digital lounge allowing attendees to stay connected throughout the weekend and a Live young photo booth to virtually transport dancing, posing festival-goers inside the roller babies video for the FIRST TIME. Customized photographs will be available immediately on-site to share via Facebook, twitter or e-mail.

Festival attendees will be encouraged to visit the first official evian U.S. Facebook page to connect and share with a community eager to make the most of their life.

Complimentary evian products will be available throughout the Food Network South Beach Wine & Food Festival at the following ticketed events: Whole Foods Market Grand Tasting Village, Perrier-Jouet BubbleQ presented by Allen Brothers, Dolce Brunch presented by Tiffany & Co., Dim Sum and Disco at the Setai and the Tribute Dinner sponsored by Bank of America honoring Daniel Boulud.

For more information about the evian Live young campaign or Facebook fan page, visit www.evian.us or www.facebook.com/evianus.

About evian® Natural Spring Water

Bottled since 1826, evian Natural Spring Water is the world's #1 brand of premium natural spring water. Every drop takes more than 15 years to filter through mineral rich glacial sands in the Northern Alps, providing perfect purity, uniquely balanced mineral composition and subtle flavor as a product of its unhurried journey.

evian first entered the U.S. market in 1978 and is now accepted as a premium natural spring water for those who like to treat themselves to the very best.

More information can be found on www.evian.us, and www.facebook.com/evianus.

SOURCE evian

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