Evolving Medical Device Industry Prompts Name Change for Sterling

ROCHELLE PARK, N.J., June 7, 2011 /PRNewswire/ -- Galvanizing its ongoing commitment to the industry trend toward limiting risk and improving efficiencies in medical device development, SterlingTech Software has changed its name to Sterling Smartware Solutions.

(Logo: http://photos.prnewswire.com/prnh/20110607/NY15224LOGO )

Medical Device Smartware is a new industry term defined as the software and electronics that power medical devices and the priority given to them throughout the development process to mitigate risks and avoid costly pitfalls. Sterling is at the leading edge of the trend toward designing greater intelligence into devices and is applying the disciplined process that Medical Device Smartware demands.

"Unlike product development in other areas, medical device development has the added demand of navigating the rigorous FDA and CE approval processes, as well as the critical need for safety, so the stakes are very high," said Dan Sterling, president of Sterling Smartware Solutions.  "At Sterling, we've found that diligence toward software as well as electronics early in development enables us to maximize efficiencies and mitigate safety and project related risk."

Mr. Sterling continued, "In today's 'frugal engineering' environment, it is critical to design a medical device for success, right from the start -- when you do, the product is not only more likely to reach the market and help the people it's intended to help, but it is also better able to be easily and efficiently evolved into a next-generation product. That is what Medical Device Smartware is all about. At Sterling, we start with Smartware to let the intelligence behind medical devices drive the design. Now our name reflects that solution-oriented method."

Sterling Smartware Solutions will be discussing its approach to medical device development at the MD&M East conference June 7-9 at the Jacob K. Javits Convention Center, New York, NY.

About Sterling Smartware Solutions

Founded in 1998, Sterling Smartware Solutions (formerly SterlingTech Software) specializes in the development and testing of medical device software and electronics. Using Medical Device Smartware under an ISO 13485 registered and IEC 62304 compliant quality system, Sterling has optimized development for hundreds of projects, enabling timely, cost-efficient, and highly competitive entries to market.

A privately held company, Sterling has provided Smartware solutions for such diverse and well-respected companies as Boston Scientific, Medtronic, Johnson & Johnson, and St. Jude, as well as numerous start-up and mid-sized companies. Learn more at www.sterlingsmartware.com.

SOURCE Sterling Smartware Solutions