Experian debuts new blog and key industry trends at Shop.org's annual summit in Dallas this week

SCHAUMBURG, Ill., Sept. 27 /PRNewswire/ -- Experian Marketing Services, a leading provider of data, analytics and marketing technologies to help organizations effectively target and engage their customers across both traditional and digital media, today announced the launch of a new online destination site for up-to-the-minute direct-marketing insight, consumer trends and marketing strategies: http://www.experian.com/marketingforward.

The Marketing Forward(SM) blog site is part of a larger initiative to establish a conversation within the marketing industry through insightful, relatable and data-driven stories powered by Experian Marketing Services data and marketing technologies. The site will be continuously updated by Experian experts with fresh, real-time information and insights on daily top search terms, consumer and global trends and marketing strategies geared toward helping brands better leverage the new marketing ecosystem to encourage brand advocacy and drive revenue.

"Understanding consumers' purchase triggers and what motivates them to become loyal brand advocates is critical to ensuring the long-term success of marketing programs," said Ashley Johnston, vice president of marketing for Experian Marketing Services. "Marketing Forward means using those insights about consumer behavior and channel preferences to increase customer loyalty and, ultimately, revenue."

The launch of the Marketing Forward site occurs in tandem with the company's participation at the Shop.org annual summit. Bill Tancer, general manager of research, will share how Experian Marketing Services' data-driven insights can help retailers make final, impactful adjustments to their holiday 2011 campaigns based on two key themes for this holiday season: timing and targeting.

"Making sense of a myriad of data, leveraging the optimal mix of channels, and sending relevant and response-driven content are challenges marketers face daily," said Tancer. "The Marketing Forward initiative is designed to empower marketers to overcome those challenges by showing how predictive insights can be leveraged to better anticipate evolving consumer behaviors and channel preferences."

To learn more about Experian Marketing Services and moving your marketing forward, visit us at the Experian Marketing Services booth on the exhibit floor during show hours in Space #207. You also can visit http://www.experian.com/marketingforward.

For more information about Experian Marketing Services, visit http://www.experianmarketingservices.com.

About Experian Marketing Services

Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers through email, digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers. 

About Experian

Experian® is the leading global information services company, providing data and analytical tools to clients in more than 90 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2010, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and Sao Paulo, Brazil.

For more information, visit http://www.experianplc.com.

Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.

SOURCE Experian Marketing Services

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