2014

Expertus Unveils 'Smart' New Corporate Brand Identity Freshly modern look and feel perfectly reflects Expertus' award-winning 'sophisticated simplicity' approach to LMS design

SANTA CLARA, Calif., Dec. 17, 2013 /PRNewswire-iReach/ -- Expertus  unveiled today its new brand identity, which includes new corporate colors, restyled company and product logos and a redesigned website.

"We needed our brand to reflect the award-winning attributes of our ExpertusONE  products: smart, simple-to-use, innovative and intuitive − what we term 'sophisticated simplicity'," Ramesh Ramani, Expertus' President and CEO, explained. "And the new brand perfectly captures Expertus' LMS design philosophy, direction and vision."

"Today's learners, and learning in general, are progressing at an unprecedented pace, which is why ExpertusONE is so useful," continued Ramani. "It manages the ever-evolving needs of each leaner, and offers up the right learning opportunities, at the right time, in an incredibly easy to understand and use manner."

The new Expertus and ExpertusONE logos are based on a Venn diagram, with one circle representing learning technology and the other an end user. The overlap between both circles denotes the unique, personalized experience Expertus' technology presents each user − which provides for a simple, intuitive and, most importantly, highly relevant learning environment.

"What I like about Expertus' new brand identity," Craig Weiss, CEO of E-Learning 24/7, added, "is the effortless, yet powerful synergy it conveys. Expertus designs next-gen learning solutions that are remarkably simple on the front-end, but exceptionally robust on the back-end. This is why I ranked ExpertusONE as the #1 LMS for 2013. And the company's modern new colors, logos and website all reflect ExpertusONE's, and Expertus', market innovation in the learning technology space."

To experience Expertus' new corporate brand identity, please visit the company's website at www.expertus.com.

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About Expertus & ExpertusONE

Expertus delivers next-gen, cloud-based learning management system technology that represents a whole new way of thinking about learning. Based in Silicon Valley, Expertus serves customers from offices in the US, Europe and Asia, and provides a full range of LMS delivery and support services to ensure smooth transitions from legacy systems, rapid technology deployment and sustained learning success.

The company's flagship product, ExpertusONE, is an enterprise-class, cloud LMS that learners, admins and executives love. Built with simplicity of use in mind, only ExpertusONE leverages the heuristic design principles developed by today's most popular websites − Google, Facebook and Amazon − resulting in a user interface that's incredibly easy to use, next-gen architecture that's exceptionally simple to run and a highly productive learning ecosystem that rapidly builds learning value organization-wide.

Media Contact: Gordon Johnson, Expertus, 919-342-3757, gordonj@expertus.com

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SOURCE Expertus



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