Extra® Gum, the Official Sponsor of the Mexican National Team, Brings CONCACAF Gold Cup™ Fans a Chance to Celebrate the Sport With Special Prizes

CHICAGO, June 24, 2011 /PRNewswire/ -- Extra^® gum, the Official Chewing Gum of the Mexican National Team (MNT), is offering soccer fans an opportunity to win such prizes as official merchandise, soccer balls and even a package to help create the entertainment space of their dreams at home as they continue to celebrate the triumphs of the CONCACAF Gold Cup^™.

To participate, consumers over the age of 18 must text a UPC code found on Extra gum packs and the word EXTRA to 47647 through July 15, 2011. Winners will receive an instant code that must be entered in the site www.extra-soccer.com with their contact information in order to redeem the prize. No purchase is necessary to enter to win; full contest rules are available on the site.

"We are proud to again partner with the Mexican National Soccer Team," said Juan Carlos Davila, Wrigley's U.S. Multicultural Marketing Director. "Mexico has dominated in the group stages of the 2011 Gold Cup and we look forward to seeing them in the championship game on June 25. Fans attending the match can also visit Planeta Wrigley in the fan festival area for a chance to win instant prizes and to meet Mexican soccer legend Luis 'El Matador' Hernandez."

Extra gum is an easy alternative to high calorie snacks to keep in your arsenal while watching the games. Fans can indulge and experience the unique, delicious flavors of Extra Dessert Delights that comes in mouth-watering Mint Chocolate Chip, Strawberry Shortcake and Key Lime Pie flavors, or Extra Fruit Sensations® Gum with Strawberry Banana, Sweet Watermelon and Sweet Tropical to help satisfy sweet cravings.

This summer's Gold Cup matches will be held in 13 venues across the US. The high-stakes tournament concludes with a championship game at the Rose Bowl in Pasadena, California on June 25 with the winning team earning a spot in the 2013 FIFA Confederations Cup in Brazil.

For more information on the promotion, visit http://www.extra-soccer.com.

About Wrigley

The Wm. Wrigley Jr. Company is a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies, lollipops, and chocolate. The Company has operations in more than 40 countries and distributes its world-famous brands in more than 180 countries. Three of these brands – Wrigley's Spearmint^®, Juicy Fruit^®, and Altoids^® – have heritages stretching back more than a century. Other well-loved brands include Doublemint^®, Life Savers^®, Skittles^®, Big Red^®, Boomer™, PimPom™, Winterfresh^®, Extra^®, Starburst^®, Freedent^®, Hubba Bubba^®, Orbit^®, Excel^®, Creme Savers^®, Eclipse^®, Airwaves™, Solano™, Sugus™, Lockets™, P.K.™, Cool Air™ and 5^®. Wrigley is headquartered in Chicago, Illinois and operates as a subsidiary of Mars, Incorporated, based in McLean, Virginia. Mars is a $30-billion, family-owned company that produces some of the world's leading confectionery, food and petcare products and has growing beverage and health & nutrition businesses.

© 2011 Wm. Wrigley Jr. Company.  All Rights Reserved.  5, Stimulate Your Senses, Vive Tu Musica With 5, Wrigley's Spearmint, Juicy Fruit, Altoids, Doublemint, Life Savers, Skittles, Big Red, Boomer, PimPom, Winterfresh, Extra, Starburst, Freedent, Hubba Bubba, Orbit, Excel, Creme Savers, Eclipse, Airwaves, Solano, Sugus, Lockets, P.K., Cool Air and any affiliated designs are trademarks of the Wm. Wrigley Jr. Company or its subsidiaries.

SOURCE Wm. Wrigley Jr. Company