Eyemart Express Taps Data Strategy Firm, Tasseologic

DALLAS, Aug. 17, 2016 /PRNewswire/ -- Knowing that data unlocks consumer behavior and can drive business impact, Dallas-based eyewear retailer, Eyemart Express, teams up with Tasseologic – a CRM, data strategy firm that works with clients across the globe. Together, Eyemart Express and Tasseologic will sharpen investment strategies, strengthen 1:1 consumer efforts and accelerate the purchase lifecycle among new and loyal shoppers.

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"We are thrilled to partner up with Tasseologic," shares Paula Puleo Blomquist, Chief Marketing Officer of Eyemart Express, "who has a deep track record in measuring what works for retail brands as well as how channels impact consumer choice. This is a partnership that we believe brings continued success to our brand, as well as a long term advantage to our team's goals."

"We love working with clients who believe that data can change the way they do business," adds Dr. Urvashi Pitre, founding President of Tasseologic, "and with the competitive noise across all retail categories, this is the type of work that is right in our strike zone that drives client results."

Tasseologic, a global CRM and data strategy company, is known for smart, quick-hit CRM strategies grounded in predictive analytics to drive positive ROI. Cutting across all consumer touch points, and activating all the levers available to global brands such as retail, promotions, product and local market activation, Tasseologic focuses on helping clients use consumer insight and accelerate in-market tactics.  Their work has received international recognition in the past 12 months with a Silver Cannes and Silver Effie for their CRM strategy with McDonald's in Germany, and most recently, two Golds and a Silver with McDonald's Singapore (http://www.digitaljournal.com/pr/3007913).

About Tasseologic

August 16, 2016 (Dallas, Texas) Tasseologic is a data-driven marketing strategy company. Based out of Dallas but with team members across the globe, Tasseologic transforms client data into actionable marketing strategies with proven analytics and ROI informed ideas. Tasseologic partners with brands and creative agencies across all categories to build CRM programs that drive profit and influence consumer actions. For more information about Tasseologic, visit www.tasseologic.com.

About EyemartExpress

August 16, 2016 (Farmers Branch, Texas) Eyemart Express, is a value leader in optical retail. Today Eyemart Express operates 166 locations, in 34 states and is a major competitor in the optical industry. In addition to the Eyemart Express name, the company operates stores under the Eyewear Express, Vision4Less and VisionMart Express brands.

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SOURCE Tasseologic / Eyemart Express