"I joined S2 because I loved their work as a client," Wagner says. "In 2012 at DeNA, we made the decision to take our social media marketing to the next level and hired S2. I was immediately impressed with their hands-on approach and boundless creativity. In the first 6 months of working together, S2 doubled our social following on Facebook and devised a brilliant integrated marketing campaign featuring our two biggest franchises: Blood Brothers and Defender of Trexel, which was a huge hit with our players both in-game and on social."
"They were our secret weapon," he adds.
Social Media Magic
Helen Todd, CEO and co-founder of S2, is confident Wagner's background and skills are the perfect fit for this newly created role. "We love doing amazing social media marketing projects that wow our clients," she says. "So it's a real honor when a previous client like Joe, who's seen our work, decides to join the team," Helen shares. "I'm excited to officially bring him on board to help us grow Sociality Squared. Joe is the best person equipped for the task to elevate S2 and better serve our current client family."
Prior to joining S2 as its VP of Growth, Wagner helped the world's top brands build, grow, and learn more about the people who make up their audiences in the partnerships division at Facebook and its virtual reality subsidiary Oculus. Before that, he led mobile gaming giant Supercell's community team and built out its engagement marketing capabilities.
From 2010-2013, Wagner served as Director of Player Relationships for DeNA, another mobile gaming leader, where he was responsible for customer service, community management, and digital marketing. He has nearly a decade of marketing experience spanning from the early days of the browser wars to the recent rebirth of VR.
About Sociality Squared: Founded in 2010, Sociality Squared (S2) is a full service social media agency headquartered in New York City. Offering the trifecta of strategy, content production, and channel management, S2 helps brands harness the power of social media to increase their online reach and grow loyal communities. For more information, visit http://socialitysquared.com, subscribe to the S2xAccess newsletter, and connect with S2 on Facebook and Twitter.
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Kristy Beagle, Sociality Squared
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SOURCE Sociality Squared