Byars has personal ties to Minyard, working for the company from January 2005 through January 2009, ultimately serving as CEO and President of Minyard for more than three years. He joined Fiesta in 2015 and has focused the company on reinvigoration of its core consumer promise, "To provide consumers the freshest quality products and extensive assortment, at the value they need to celebrate food and family every day."
In early 2015, Fiesta was purchased by ACON, an international private equity investment firm. "ACON is pleased to add Minyard Food Stores to the Fiesta team as part of our strategic vision to grow the Fiesta brand," remarked Andre Bhatia, a Managing Partner of ACON. "Our prior supermarket investing experience and success will further strengthen Fiesta's position in the markets we serve."
The newly acquired Minyard store locations will continue to be supplied by current supplier AWG, along with Fiesta's supplier, Grocery Supply. The Minyard stores will be transitioning to Fiesta over the next several months. Additional terms of the deal were not disclosed.
Fiesta Mart, L.L.C. is a Texas-based food retailer owned by ACON Investments, L.L.C., an international private equity investment firm founded in 1996. Fiesta was co-founded by Donald Bonham and O.C. Mendenhall in Houston in 1972. Fiesta currently has 70 stores in the Houston, Austin, and Dallas-Fort Worth markets, serving customers from over 100 countries of origin with a vast variety of dry grocery and perishable products. Fiesta provides quality meat, seafood, grocery, fresh produce, dairy products, beer, fine wines and an international and specialty foods section offering products from around the globe. Fiesta proudly supports local charities, educational programs and special events, working with community leaders and citizens on a variety of programs and projects. For more information, visit www.fiestamart.com.
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SOURCE Fiesta Mart, L.L.C.