FindTheBest Builds Data-Driven Comparison for Cocktail Enthusiast to Increase Site Traffic, Monetization Opportunities and User Engagement

SANTA BARBARA, Calif., Feb. 20, 2012 /PRNewswire/ -- Today, FindTheBest announces its partnership with Cocktail Enthusiast, a leading drinks website that provides readers with liquor reviews, cocktail recipes and drinking news.

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In announcing their partnership, FindTheBest has built Cocktail Enthusiast a custom whiskey comparison.  This comparison, custom-tailored for Cocktail Enthusiast allows users to find, narrow and compare hundreds of whiskeys based on price, region, type, taste and more.  The Whiskey comparison also helps users quickly find out which whiskeys have the highest ratings based on factors important to them.

"I'm excited about our partnership with FindTheBest and believe that our new whiskey comparison will benefit Cocktail Enthusiast users looking to find and compare whiskey," said Cocktail Enthusiast Editor Kevin Gray. "It gives our readers a quick and easy way to access reviews and ratings of hundreds of brands across the entire whiskey category, and allows users to compare and sort whiskeys by price, region, type, taste and more."

Cocktail Enthusiast is one of a growing number of sites FindTheBest is partnering with, as the data-driven comparison engine grows from creating comparisons on its own site to expanding its platform to partner sites.

Danny Seigle, Product Manager at FindTheBest, said he believes the whiskey comparison will be a great tool for Cocktail Enthusiast readers who want to be able to quickly compare a variety of whiskeys.  "The new whiskey comparison we built for Cocktail Enthusiast is a great addition to the site.  Not only will Cocktail Enthusiast readers be able to read great reviews and get ratings on different types of alcohols, but for whiskey-lovers in particular, the new comparison will help users be able to filter and compare whiskeys based on the factors important to them."

ABOUT FindTheBest

FindTheBest is an unbiased, data-driven comparison engine. We organize and present data in a consumer-friendly format so that you can make quick and informed decisions based on what's important to you.

ABOUT Cocktail Enthusiast

Cocktail Enthusiast is dedicated to the exploration of cocktails and spirits, mixology and drinking culture, and provides readers with in-depth liquor reviews, cocktail recipes and industry news.

 

SOURCE FindTheBest

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