ATLANTA, July 17, 2014 /PRNewswire/ -- The country's first-ever female-centric and male-centric over-the-air broadcast television networks - Escape (For Women) and Grit (For Men) – today announced the addition of more markets as they continue to ramp up for launch later this summer:
- Univision Television Group, which owns television stations in major U.S. markets, will launch both networks as a multicast channel in Washington, D.C., San Francisco and Phoenix.
- Cox Media Group will carry Grit in Orlando, Escape in Charlotte and both networks in Tulsa.
- Powerful independent station KJWP-TV will carry Escape and Grit in Philadelphia.
- Citadel Communications will launch both networks on its stations in Providence and Lincoln, NE.
The newly-announced distribution drives both Escape and Grit past 50% of the country currently.
Univision Television Group previously announced carriage of the two networks on stations in New York, Los Angeles, Chicago, Dallas, Houston and Miami. Raycom Media will carry one or both of the networks on their stations in markets including Cleveland/Akron, OH, Charlotte, NC, Cincinnati, OH, West Palm Beach, FL, Birmingham, AL, Memphis, TN, Louisville, KY, Knoxville, TN, Honolulu, HI, Tucson, AZ, Columbia, SC, Huntsville, AL and others.
Escape will target women 25-54 with a mix of theatrical motion pictures and off-network series anchored in stories of crime and mystery. Action-oriented Grit will reach men 25-54 and be built around the classic male hero archetype with a heavy focus on western, war and action theatrical motion pictures.
The two networks have been actively securing programming, having just recently acquired the television rights to 135 demo-targeted motion pictures in a multi-year licensing agreement with Warner Bros. Domestic Television Distribution and 157 motion pictures in a multi-year licensing agreement with NBCUniversal Television & New Media Distribution, U.S. & Canada.
Escape and Grit are owned and operated by Katz Broadcasting, a new company established by Bounce TV founder/COO and former Turner Broadcasting executive Jonathan Katz. Katz serves as President and CEO of the two new networks while continuing as COO of Bounce TV, the first and fastest-growing broadcast network for African Americans.
SOURCE Katz Broadcasting