fitlosophy Uses Social Media to GO RED and SPEAK UP Against Heart Disease

COSTA MESA, Calif., Feb. 27 /PRNewswire/ -- fitlosophy inc., the Orange County, California-based creators of fitbook, a revolutionary 12-week fitness and nutrition journal, is pleased to support the American Heart Association by sponsoring a 12-week BLOG YOUR HEART OUT campaign to create awareness and to encourage people to SPEAK UP against heart disease. This silent-killer is the #1 cause of death among women (and men), killing about 1 woman every minute, or approximately 450,000 women each year.

fitlosophy selected five bloggers to SPEAK UP and share their personal stories in an effort to raise awareness using the viral power of social media methods such as blogs, Twitter, and Facebook. The BLOG YOUR HEART OUT bloggers are using fitbooks to track their progress through the American Heart Association's BetterU program - a free online 12-week nutrition & fitness makeover. Readers are following these writers as they blog their way through the program while driving women to join the Go Red Movement online at GoRedForWomen.org.

In addition to the 12-week campaign, fitlosophy launched the inaugural BLOG YOUR HEART OUT DAY on February 12th where bloggers around the globe rallied to SPEAK UP against heart disease.  The fitlosophy blogging team alone tallied 1726 blog views on the official BLOG YOUR HEART OUT blogs on this first-ever blog initiative. Bloggers worldwide joined the campaign to create awareness and share their personal stories, with over 458 people being directed to the Go Red For Women site in one day to join the movement.

"With nearly 90% of fitlosophy's customers being women, we consider it our responsibility and a blessing that fitlosophy has the opportunity to raise awareness and hopefully save lives in a very real way. Heart disease also runs in my family on both sides so this truly is a cause that is very near and dear to my heart," said Angela Manzanares, founder of fitlosophy, inc.

"The BLOG YOUR HEART OUT campaign has been a powerful component in or effort to create awareness of heart disease, which kills more women than the next five causes of death combined, including all forms of cancer. We appreciate fitlosophy's support of our mission to encourage others to SPEAK UP about heart disease," said Dr. John Harold, President of the Los Angeles Division of the American Heart Association.

To learn more about the BLOG YOUR HEART OUT initiative and meet our team of bloggers, go to www.getfitbook.com and click on GO RED.

About fitlosophy, inc.

Based in Orange County, California, fitlosophy, inc. is the creator of fitbook™, a revolutionary line of fitness journals that have transformed the way people reach their fitness goals. The latest addition to the fitbook family is fitbook junior™ - a fun, interactive, and goal-oriented fitness + nutrition journal for teaching kiddos to live a healthy, active lifestyle. fitlosophy's mission is to inspire people to live a healthy, active lifestyle by motivating and supporting them with innovative products, and to redefine how people integrate fitness into their lifestyle. The company's founder, Angela Manzanares, embraces a fit life and has a passion for positively influencing the lives of others. Our mantra at fitlosophy: live life fit. Learn more about fitlosophy online at www.getfitbook.com.

About Go Red For Women

Since 2004, Go Red For Women has captured the energy, passion and intelligence of women to work collectively to wipe out heart disease — the No. 1 killer of women. We want millions of women across America to take heart disease personally. Go Red For Women engages women and the men who love them to embrace the cause. Healthcare providers, celebrities and politicians also elevate the cause and spread the word about women and heart disease. For more information about Go Red For Women, please call 1-888-MY-HEART (1-888-694-3278) or visit GoRedForWomen.org. Go Red For Women is nationally sponsored by Macy's and Merck & Co., Inc.

About the American Heart Association

Founded in 1924, the American Heart Association today is the nation's oldest and largest voluntary health organization dedicated to building healthier lives, free of heart disease and stroke. These diseases, America's No. 1 and No. 3 killers, and all other cardiovascular diseases claim nearly 870,000 lives a year. In fiscal year 2006–07 the association invested more than $554 million in research, professional and public education, advocacy and community service programs to help all Americans live longer, healthier lives. To learn more, call 1-800-AHA-USA1 or visit americanheart.org.

SOURCE fitlosophy, inc.