MILWAUKEE, Oct. 14, 2016 /PRNewswire/ -- The largest family-owned and operated jewelry retailer in the United States, Rogers & Hollands Jewelers (Rogers Enterprises, Inc.), is putting family first once again this holiday season with the decision to not open any of its 81 store locations on Thanksgiving Day. This is an unexpected move in the jewelry industry due to the traditional surge of holiday shopping traffic.
Although remaining closed on Thanksgiving Day could put Rogers & Hollands at a competitive disadvantage on one of the year's busiest shopping days, Rogers & Hollands' family-centric foundation makes the annual decision to allow its associates to be home celebrating with their families an easy one.
"As a family-owned and operated business for over 100 years, we understand the importance of spending quality time with loved ones, which is why we have always remained closed on Thanksgiving Day," said the President and CEO of Rogers Enterprises, Inc. "We respect many of our competitors' decisions to open on this day and applaud those businesses who, like us, choose not to open. As the holiday approaches, we hope that customers support our decision to stay closed on Thanksgiving and not open our stores earlier than 6:00 AM on Black Friday."
As an alternative to in-store shopping on Thanksgiving Day, Rogers & Hollands will be offering sales online at http://www.rogersandhollands.com to those looking to get a head start on their holiday jewelry shopping.
Upon reopening on Friday, Rogers & Hollands retail outlets will feature Black Friday sales and shopping incentives, including a "Holiday Dough" promotion which allows customers to earn $100 in store credit for every $300 spent in-store and online.
About Rogers & Hollands Jewelers (Rogers Enterprises, Inc.):
Rogers Enterprises, Inc. is a growing fine jewelry chain with 81 stores across ten states. Founded in 1910, this family-owned company operates under the names of Rogers & Hollands Jewelers and Ashcroft & Oak Jewelers, and is now the largest family-owned and operated retail jewelry chain in the country. The company's slogan, "jewelry created for now & forever," speaks to both the timeless beauty of its jewelry and its commitment to being a jeweler trusted by multiple generations of families for over a century. More: http://www.rogersandhollands.com
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SOURCE Rogers & Hollands Jewelers