NEW YORK, May 2, 2016 /PRNewswire/ -- J.Crew knows a thing or two about summer and the importance of sun protection. Since 1989, J.Crew has been perfecting the swimsuit – it takes weeks of fittings and lots of hands-on-testing to get each swimsuit right. They introduced rash guards in 2012, which are all designed with UPF 50 sun protection – think of it as sunscreen for your clothes. With over 25 years of experience shooting more than 150 summer catalogues on location from Bali to Tulum and everywhere in between, and over 2500 swimsuits designed (at last count), J.Crew understands the importance of sun protection with sunscreen, rash guards, or a sun-safe hat.
For the entire month of May (Skin Cancer Awareness Month), J.Crew will be partnering with Melanoma Research Alliance and The Skin Cancer Foundation, donating to each organization a portion of the sale price of every J.Crew swimsuit sold to support skin cancer research and prevention, up to a total of $25,000.
"We've decided to support skin cancer research and prevention for Skin Cancer Awareness Month because it affects everyone. And it doesn't hurt to know you're giving back AND getting a new suit you love for the beach… we're counting the hours to summer, but no one wants to be counting sunburns." – Jenna Lyons, President and Creative Director of J.Crew Group, Inc.
The J.Crew swim collection is available to shop risk-free (free shipping + free returns – see jcrew.com for details) online now. In addition, from May 12th through May 15th J.Crew will be hosting swim pop-up shops in select stores across the country.
For more information or to request images of the swim collection, please contact Katie Reppert at J.Crew Group, Inc. (ph) 212.209.9994 or email Katie.Reppert@jcrew.com.
About J.Crew Group, Inc.
J.Crew Group, Inc. is an internationally recognized Omni-channel retailer of women's, men's and children's apparel, shoes and accessories. As of May 2nd 2016, the Company operates 287 J.Crew retail stores, 106 Madewell stores, and 164 Factory stores (including 21 J.Crew Mercantile stores), jcrew.com, jcrewfactory.com, and madewell.com, and produces the J.Crew Style Guide and the Madewell catalog. Certain product, press release and SEC filing information concerning the Company are available at the Company's website www.jcrew.com.
Certain statements about future store openings are "forward-looking statements" made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements reflect the Company's current expectations or beliefs concerning future events and may differ significantly from current expectations. Any such forward-looking statements are subject to various risks and uncertainties, including the availability of suitable store locations and other factors that are set forth in the Company's Form 10-K and in all filings made with the SEC made by the Company subsequent to the filing of the Form 10-K. The Company does not undertake to publicly update or revise its forward-looking statements, whether as a result of new information, future events or otherwise.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/for-every-jcrew-swimsuit-sold-throughout-may-jcrew-will-donate-to-melanoma-research-alliance-and-the-skin-cancer-foundation-300260890.html