Ford November Sales Up 24 Percent; Gains Across Full Vehicle Portfolio - Cars, Utilities and Trucks

DEARBORN, Mich., Dec. 1, 2010 /PRNewswire-FirstCall/ --

  • Ford, Lincoln and Mercury November sales totaled 147,338, up 24 percent versus year ago
  • Ford’s year-to-date sales totaled 1.74 million, up 21 percent; Ford’s sales growth doubled the industry average
  • Ford’s balanced portfolio of high-quality, fuel-efficient cars, utilities and trucks drove November sales gains; cars up 25 percent, utilities up 13 percent and trucks up 34 percent
  • Fusion set new full-year sales record
  • Ford announces first quarter 2011 North American production plan

Consumer demand for Ford Motor Company's (NYSE: F) fresh lineup of high-quality, fuel-efficient vehicles boosted November sales 24 percent versus a year ago, with 147,338 units sold.  

Year-to-date, Ford, Lincoln and Mercury sales totaled 1.74 million, up 21 percent – growing at double the overall industry rate. Ford remains on track to gain market share for the second year in a row – a result not achieved since 1993.

"With our strongest-ever line of products, we're pleased to see more signs the economy is growing and the demand for new vehicles is increasing," said Ken Czubay, Ford vice president, U.S. Marketing, Sales and Service. "Ford's broad range of high-quality, fuel-efficient vehicles is driving one of our best years ever and positioning Ford to deliver improved results in the future."

Ford's Balanced Vehicle Portfolio

In November, Ford car sales were up 25 percent, utilities were up 13 percent and trucks were up 34 percent. Year-to-date, Ford car sales were up 18 percent, utilities were up 15 percent and trucks were up 29 percent.

Cars

Fiesta, Focus and Fusion highlighted the growth in car sales.

Fiesta, the highly-acclaimed fuel-efficient subcompact, continues to attract new, younger customers to Ford with November sales of 3,473 and more than 18,000 sales since its summer introduction.

Focus sales were up 28 percent in November. An all-new Focus debuts early in 2011.

In November, Ford's retail share of the key small car segment increased 50 percent versus a year ago, as the combined retail share of Fiesta and Focus reached almost 10 percent.

With one month remaining in 2010, Fusion already has set a new full-year sales record. In November, Fusion sales were 17,647, up 28 percent. Year-to-date, Fusion sales totaled 196,590, eclipsing the previous full-year sales record of 180,671 set last year.

Sales for the Lincoln MKZ were up 48 percent versus a year ago. The MKZ Hybrid accounted for 21 percent of retail sales of the 2011 MKZ.

Utilities

Ford's new midsize crossovers, the 2011 Ford Edge and Lincoln MKX paced the increase in utility sales. Edge sales were up 55 percent versus a year ago, and MKX sales were up 39 percent. These products are the company's first models to offer MyFordTouch and MyLincolnTouch – state-of-the-art technology to better connect drivers with their vehicle information, entertainment and on-board technologies.

The new Ford Edge also features best-in-class horsepower and unsurpassed V6 highway fuel economy. The new Lincoln MKX offers best-in-class fuel economy and 305 horsepower – an increase of 40 hp versus the prior model.

Trucks

Sales for Ford's F-Series truck were up 26 percent versus a year ago. Year-to-date sales for America's best-selling truck reached 473,461, well beyond last year's full-year total of 413,625.

Production of the 2011 F-150 is under way with an all-new powertrain lineup, including a 3.5-liter EcoBoost and a new six-speed transmission that will deliver class-leading capability and fuel economy. This truck lineup will provide up to 20 percent more fuel efficiency than the 2010 models. F-150 pickups with the new 3.7-liter V6, 5.0-liter V8 and 6.2-liter V8 will be in dealer showrooms this month. The F-150 with EcoBoost will be available for sale early next year.

Ford's commercial vans also made strong contributions to November's truck sales performance.  Econoline, Ford's full-size van, had sales of 8,026, up 71 percent, and Transit Connect, the fuel-efficient, purpose-built van, delivered sales of 2,773, up 138 percent.

North American Production

Ford plans to build 635,000 vehicles in the first quarter 2011, up 61,000 vehicles (11 percent) compared with the first quarter 2010. Ford's fourth quarter production plan of 590,000 vehicles is unchanged from the previous forecast.

Note: The sales data included in this release and the accompanying tables are based largely on data reported by dealers representing their sales to retail and fleet customers.

About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 163,000 employees and about 70 plants worldwide, the company's automotive brands include Ford, Lincoln and Mercury, production of which has been announced by the company to be ending in the fourth quarter of 2010. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.

FORD MOTOR COMPANY NOVEMBER 2010 U.S. SALES



November

%


Year-To-Date

%


2010

2009

Change


2010

2009

Change

SALES BY BRAND








 Ford

133,544

105,133

27.0


1,581,916

1,286,573

23.0

 Lincoln

7,648

6,409

19.3


77,768

72,380

7.4

 Mercury

6,146

6,994

-12.1


84,802

82,918

2.3

   Total Vehicles

147,338

118,536

24.3


1,744,486

1,441,871

21.0









SALES BY TYPE








 Cars

52,985

42,479

24.7


632,060

534,476

18.3

 Utilities

40,829

36,101

13.1


461,651

402,581

14.7

 Trucks

53,524

39,956

34.0


650,775

504,814

28.9

     Total Vehicles

147,338

118,536

24.3


1,744,486

1,441,871

21.0









FORD BRAND


Fiesta

3,473

0

NA


18,061

0

NA

Focus

13,030

10,196

27.8


159,679

146,228

9.2

Fusion

17,647

13,774

28.1


196,590

161,819

21.5

Taurus

4,172

4,669

-10.6


63,204

38,361

64.8

Mustang

4,093

3,627

12.8


68,264

60,096

13.6

Crown Victoria

2,777

2,159

28.6


30,420

30,617

-0.6

 Ford Cars

45,192

34,425

31.3


536,218

437,121

22.7









Escape

14,937

15,149

-1.4


172,335

153,888

12.0

Edge

10,025

6,461

55.2


107,345

79,085

35.7

Flex

2,490

2,025

23.0


31,948

34,083

-6.3

Taurus X

0

23

-100.0


12

6,050

-99.8

Explorer

4,061

4,440

-8.5


50,588

45,578

11.0

Expedition

3,315

2,654

24.9


32,695

26,099

25.3

 Ford Utilities

34,828

30,752

13.3


394,923

344,783

14.5









F-Series

38,541

30,494

26.4


473,461

365,416

29.6

Ranger

3,802

3,271

16.2


51,093

51,097

0.0

Econoline/Club Wagon

8,026

4,705

70.6


98,484

77,179

27.6

Transit Connect

2,773

1,165

138.0


24,594

6,842

259.5

Low Cab Forward

0

15

-100.0


72

224

-67.9

Heavy Trucks

382

306

24.8


3,071

3,911

-21.5

 Ford Trucks

53,524

39,956

34.0


650,775

504,669

29.0









 Ford Brand

133,544

105,133

27.0


1,581,916

1,286,573

23.0




November

%


Year-To-Date

%


2010

2009

Change


2010

2009

Change

LINCOLN BRAND








MKZ

2,567

1,733

48.1


20,033

19,891

0.7

MKS

1,110

1,426

-22.2


13,224

15,387

-14.1

Town Car

779

454

71.6


10,664

9,509

12.1

MKX

1,891

1,364

38.6


19,671

19,427

1.3

MKT

590

648

-9.0


6,797

1,722

294.7

Navigator

711

784

-9.3


7,379

6,299

17.1

Mark LT

0

0

NA


0

145

-100.0









 Lincoln Brand

7,648

6,409

19.3


77,768

72,380

7.4









MERCURY BRAND








Milan

2,063

2,287

-9.8


26,634

25,075

6.2

Grand Marquis

1,274

2,116

-39.8


25,250

21,301

18.5

Sable

0

38

-100.0


37

6,192

-99.4

Mariner

2,410

2,050

17.6


27,610

25,805

7.0

Mountaineer

399

503

-20.7


5,271

4,545

16.0









 Mercury Brand

6,146

6,994

-12.1


84,802

82,918

2.3



SOURCE Ford Motor Company



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