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      Ford November Sales Up 24 Percent; Gains Across Full Vehicle Portfolio - Cars, Utilities and Trucks


      News provided by

      Ford Motor Company

      Dec 01, 2010, 12:00 ET

      Share this article

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      DEARBORN, Mich., Dec. 1, 2010 /PRNewswire-FirstCall/ --

      • Ford, Lincoln and Mercury November sales totaled 147,338, up 24 percent versus year ago
      • Ford’s year-to-date sales totaled 1.74 million, up 21 percent; Ford’s sales growth doubled the industry average
      • Ford’s balanced portfolio of high-quality, fuel-efficient cars, utilities and trucks drove November sales gains; cars up 25 percent, utilities up 13 percent and trucks up 34 percent
      • Fusion set new full-year sales record
      • Ford announces first quarter 2011 North American production plan

      Consumer demand for Ford Motor Company's (NYSE: F) fresh lineup of high-quality, fuel-efficient vehicles boosted November sales 24 percent versus a year ago, with 147,338 units sold.  

      Year-to-date, Ford, Lincoln and Mercury sales totaled 1.74 million, up 21 percent – growing at double the overall industry rate. Ford remains on track to gain market share for the second year in a row – a result not achieved since 1993.

      "With our strongest-ever line of products, we're pleased to see more signs the economy is growing and the demand for new vehicles is increasing," said Ken Czubay, Ford vice president, U.S. Marketing, Sales and Service. "Ford's broad range of high-quality, fuel-efficient vehicles is driving one of our best years ever and positioning Ford to deliver improved results in the future."

      Ford's Balanced Vehicle Portfolio

      In November, Ford car sales were up 25 percent, utilities were up 13 percent and trucks were up 34 percent. Year-to-date, Ford car sales were up 18 percent, utilities were up 15 percent and trucks were up 29 percent.

      Cars

      Fiesta, Focus and Fusion highlighted the growth in car sales.

      Fiesta, the highly-acclaimed fuel-efficient subcompact, continues to attract new, younger customers to Ford with November sales of 3,473 and more than 18,000 sales since its summer introduction.

      Focus sales were up 28 percent in November. An all-new Focus debuts early in 2011.

      In November, Ford's retail share of the key small car segment increased 50 percent versus a year ago, as the combined retail share of Fiesta and Focus reached almost 10 percent.

      With one month remaining in 2010, Fusion already has set a new full-year sales record. In November, Fusion sales were 17,647, up 28 percent. Year-to-date, Fusion sales totaled 196,590, eclipsing the previous full-year sales record of 180,671 set last year.

      Sales for the Lincoln MKZ were up 48 percent versus a year ago. The MKZ Hybrid accounted for 21 percent of retail sales of the 2011 MKZ.

      Utilities

      Ford's new midsize crossovers, the 2011 Ford Edge and Lincoln MKX paced the increase in utility sales. Edge sales were up 55 percent versus a year ago, and MKX sales were up 39 percent. These products are the company's first models to offer MyFordTouch and MyLincolnTouch – state-of-the-art technology to better connect drivers with their vehicle information, entertainment and on-board technologies.

      The new Ford Edge also features best-in-class horsepower and unsurpassed V6 highway fuel economy. The new Lincoln MKX offers best-in-class fuel economy and 305 horsepower – an increase of 40 hp versus the prior model.

      Trucks

      Sales for Ford's F-Series truck were up 26 percent versus a year ago. Year-to-date sales for America's best-selling truck reached 473,461, well beyond last year's full-year total of 413,625.

      Production of the 2011 F-150 is under way with an all-new powertrain lineup, including a 3.5-liter EcoBoost and a new six-speed transmission that will deliver class-leading capability and fuel economy. This truck lineup will provide up to 20 percent more fuel efficiency than the 2010 models. F-150 pickups with the new 3.7-liter V6, 5.0-liter V8 and 6.2-liter V8 will be in dealer showrooms this month. The F-150 with EcoBoost will be available for sale early next year.

      Ford's commercial vans also made strong contributions to November's truck sales performance.  Econoline, Ford's full-size van, had sales of 8,026, up 71 percent, and Transit Connect, the fuel-efficient, purpose-built van, delivered sales of 2,773, up 138 percent.

      North American Production

      Ford plans to build 635,000 vehicles in the first quarter 2011, up 61,000 vehicles (11 percent) compared with the first quarter 2010. Ford's fourth quarter production plan of 590,000 vehicles is unchanged from the previous forecast.

      Note: The sales data included in this release and the accompanying tables are based largely on data reported by dealers representing their sales to retail and fleet customers.

      About Ford Motor Company

      Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 163,000 employees and about 70 plants worldwide, the company's automotive brands include Ford, Lincoln and Mercury, production of which has been announced by the company to be ending in the fourth quarter of 2010. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.

      FORD MOTOR COMPANY NOVEMBER 2010 U.S. SALES



      November

      %


      Year-To-Date

      %


      2010

      2009

      Change


      2010

      2009

      Change

      SALES BY BRAND








       Ford

      133,544

      105,133

      27.0


      1,581,916

      1,286,573

      23.0

       Lincoln

      7,648

      6,409

      19.3


      77,768

      72,380

      7.4

       Mercury

      6,146

      6,994

      -12.1


      84,802

      82,918

      2.3

         Total Vehicles

      147,338

      118,536

      24.3


      1,744,486

      1,441,871

      21.0









      SALES BY TYPE








       Cars

      52,985

      42,479

      24.7


      632,060

      534,476

      18.3

       Utilities

      40,829

      36,101

      13.1


      461,651

      402,581

      14.7

       Trucks

      53,524

      39,956

      34.0


      650,775

      504,814

      28.9

           Total Vehicles

      147,338

      118,536

      24.3


      1,744,486

      1,441,871

      21.0









      FORD BRAND


      Fiesta

      3,473

      0

      NA


      18,061

      0

      NA

      Focus

      13,030

      10,196

      27.8


      159,679

      146,228

      9.2

      Fusion

      17,647

      13,774

      28.1


      196,590

      161,819

      21.5

      Taurus

      4,172

      4,669

      -10.6


      63,204

      38,361

      64.8

      Mustang

      4,093

      3,627

      12.8


      68,264

      60,096

      13.6

      Crown Victoria

      2,777

      2,159

      28.6


      30,420

      30,617

      -0.6

       Ford Cars

      45,192

      34,425

      31.3


      536,218

      437,121

      22.7









      Escape

      14,937

      15,149

      -1.4


      172,335

      153,888

      12.0

      Edge

      10,025

      6,461

      55.2


      107,345

      79,085

      35.7

      Flex

      2,490

      2,025

      23.0


      31,948

      34,083

      -6.3

      Taurus X

      0

      23

      -100.0


      12

      6,050

      -99.8

      Explorer

      4,061

      4,440

      -8.5


      50,588

      45,578

      11.0

      Expedition

      3,315

      2,654

      24.9


      32,695

      26,099

      25.3

       Ford Utilities

      34,828

      30,752

      13.3


      394,923

      344,783

      14.5









      F-Series

      38,541

      30,494

      26.4


      473,461

      365,416

      29.6

      Ranger

      3,802

      3,271

      16.2


      51,093

      51,097

      0.0

      Econoline/Club Wagon

      8,026

      4,705

      70.6


      98,484

      77,179

      27.6

      Transit Connect

      2,773

      1,165

      138.0


      24,594

      6,842

      259.5

      Low Cab Forward

      0

      15

      -100.0


      72

      224

      -67.9

      Heavy Trucks

      382

      306

      24.8


      3,071

      3,911

      -21.5

       Ford Trucks

      53,524

      39,956

      34.0


      650,775

      504,669

      29.0









       Ford Brand

      133,544

      105,133

      27.0


      1,581,916

      1,286,573

      23.0




      November

      %


      Year-To-Date

      %


      2010

      2009

      Change


      2010

      2009

      Change

      LINCOLN BRAND








      MKZ

      2,567

      1,733

      48.1


      20,033

      19,891

      0.7

      MKS

      1,110

      1,426

      -22.2


      13,224

      15,387

      -14.1

      Town Car

      779

      454

      71.6


      10,664

      9,509

      12.1

      MKX

      1,891

      1,364

      38.6


      19,671

      19,427

      1.3

      MKT

      590

      648

      -9.0


      6,797

      1,722

      294.7

      Navigator

      711

      784

      -9.3


      7,379

      6,299

      17.1

      Mark LT

      0

      0

      NA


      0

      145

      -100.0









       Lincoln Brand

      7,648

      6,409

      19.3


      77,768

      72,380

      7.4









      MERCURY BRAND








      Milan

      2,063

      2,287

      -9.8


      26,634

      25,075

      6.2

      Grand Marquis

      1,274

      2,116

      -39.8


      25,250

      21,301

      18.5

      Sable

      0

      38

      -100.0


      37

      6,192

      -99.4

      Mariner

      2,410

      2,050

      17.6


      27,610

      25,805

      7.0

      Mountaineer

      399

      503

      -20.7


      5,271

      4,545

      16.0









       Mercury Brand

      6,146

      6,994

      -12.1


      84,802

      82,918

      2.3



      SOURCE Ford Motor Company

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