CHICAGO, Feb. 24, 2017 /PRNewswire/ -- EnMotive, RAM Racing's technology division, officially launched a new integrated system delivering race results, free real-time race photos and shareable digital content via a single platform on February 4th at the Dallas Hot Chocolate 15k and 5k after a trial roll-out at recent Hot Chocolate races in Atlanta and Nashville.
"Before we introduced our new linked EnMotive EnPhoto and The HUB offerings, runners needed to go to one site to check their results and another place to claim photos of themselves," explained Steve Ginsburg, CEO of RAM Racing. "Participants can now revisit their race day experience with instant, easy and direct access to free shareable photos at one single website thanks to our proprietary cloud-based platforms."
Known for its registration, event management and timing platforms, EnMotive added two more capabilities designed to elevate the race-day experience for runners and provide extra services to event producers. EnPhoto is an instantaneous race-day photography solution. The HUB is a web content portal that serves as the ultimate runner engagement platform.
EnMotive's EnPhoto delivered a total of 117,354 images to The HUB covering the last three Hot Chocolate races. Verifiable analytics showed a reach of 7,572,519 impressions and 16,146 social shares from those pictures.
EnPhoto uses a patented technology solution that sends instant photos to the cloud for tagging and quick delivery to runners via email and SMS. The system operates independently from specific bib/chip technology. It also seamlessly integrates through The HUB with Facebook for maximized mobile and social sharing of captured moments and memories.
The HUB is not only the place runners head to for race results and pictures. Going forward it will also hold information on training, nutrition, injury prevention, travel, and a host of additional content.
"The HUB is the 'one stop solution' because we can tap into information from all our relationships with many of the top running specialty stores and coaches from all over the country," said Ginsburg. "Because we already have access to more than 10 million unique users looking for results and photos from events that we time, we predict The HUB will reach 15-20 million users in our first year."
About RAM Racing:
RAM Racing is comprised of three intertwined divisions; RAM Races, RAM Production and EnMotive that offer turnkey expertise in every aspect of the racing industry. RAM Races owns and operates the Hot Chocolate 15-city 15K/5K Race Series, as well as a stable of other regional races. RAM Production offers operations, management, equipment, marketing and consulting to independent race owners and directors. RAM's EnMotive serves as a one-stop technology solution offering fully customizable registration, timing, photography and content capabilities. RAM's management and operational team time over one million runners annually at events ranging from neighborhood runs to event sizes as large as 50,000 people. For more information, visit www.RAMRacing.org.
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SOURCE RAM Racing