LOS ANGELES, Aug. 8, 2016 /PRNewswire/ -- Frustration with an unruly collar on their beach wedding day led Rob and Linda Kessler to team up with Steve Farina to invent and patent a slim, plastic-like material that inserts in a dress shirt's plackets to make them stand up neatly. Now available to the public as Million Dollar Collar, the fashion invention corrects the fundamental design flaw of every dress shirt: the placket's (area with buttons and holes) lack of built-in reinforcement.
Million Dollar Collar takes the concept of a collar stay and puts it into the placket, providing much needed support and enhancing the shirt with a sharper and more polished appearance. The placket stays are easy to permanently install in any shirt and once installed, are washer/dryer, iron, launder, and dry-clean safe and guaranteed to last the life of the shirt.
"Nothing has ever been done to address the glaring problem of sloppy plackets," said Kessler. "In 120 years, there have only been two significant, widely accepted enhancements to dress shirts: collar stays pre 1900, and non-iron in the 1950s. Million Dollar Collar intends to be the third."
Million Dollar Collar is available online in bundles of three for $9, 10 for $25, and 20 for $46 with free domestic shipping. Most dry cleaners do alterations and typically charge $8 to $15 for the one-time 10-minute installation to shirt plackets.
"Million Dollar Collar can completely transform your dress shirts from tired to sharp," said Farina. "Once you start upgrading your shirts you won't be able to help but notice the difference. It's so easy to do. Just drop your dress shirts off at the dry cleaners and let them know what you want done. We provide instructions with each order. You'll wonder why nobody ever thought of this before."
About Million Dollar Collar
Million Dollar Collar was founded in 2013 by Rob Kessler, Linda Kessler and Steve Farina. More about the company is available at http://www.milliondollarcollar.com, Facebook and Instagram. For press information, photos and video links, visit the company's online press kit.
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SOURCE Million Dollar Collar