Funrise, Inc. Taps JMPR To Handle Media Relations For Tonka Toys
WOODLAND HILLS, Calif., March 3, 2015 /PRNewswire/ -- JMPR Public Relations, Inc. today announced that it has been retained by leading children's toy manufacturer and distributor, Funrise, Inc., to handle media relations duties for its TONKA® branded products under license from Hasbro®.
JMPR will work with Funrise's internal marketing team to help develop strategy and implement consumer engagement programs, new product launches and special events. JMPR will also be responsible for leading a broad range of media outreach initiatives including the promotion of TONKA Motorsports involvement with the Lucas Oil Off-Road Racing Series, the Lucas Oil Pro Pulling League and sponsorship of race drivers Eric Barron, Myan Spaccarelli and Taylor Atchison.
In addition, JMPR will also help leverage Tonka's marketing partnership with Toyota, raise awareness for various community and philanthropic events across the country the brand participates in, and help to launch/introduce new Tonka-branded products to non-endemic press.
Headquartered in Van Nuys, Calif., Funrise, Inc., selected JMPR based upon the agency's long standing experience of elevating brands outside of their core audiences into new markets, as well as its expertise working with members of the automotive and lifestyle media. The account will be run out of the agency's headquarters based in the Woodland Hills, Calif., relying on support from JMPR's network of consultants in major media markets around the U.S. on an as needed basis.
"Tonka is one of those iconic all-American brands, known the world over by people young and old," said JMPR President, Joseph Molina. "It seems like everyone, including myself, has a Tonka story from their youth. Whether you're a child, or a child at heart, it's recognized as a special brand. We're looking forward to elevating it beyond where it is now, introducing – and in some cases, re-introducing – Tonka to kids and parents across the country and around the world."
About JMPR Public Relations
JMPR is a leading transportation and consumer lifestyle public relations agency based in Los Angeles with affiliate offices throughout North America. For more than 37 years, JMPR has specialized in building brands and raising consumer awareness for its clients. JMPR is a results-driven, strategic media relations firm whose core competencies include automotive, aftermarket, lifestyle, travel and consumer products. Select current JMPR clients include Infiniti, Los Angeles Auto Show, Bentley Motors, Stacks Bowers Galleries, Pep Boys, Royal Purple, Airstream and Meguiar's Inc. Visit us at www.jmprpublicrelations.com or 'like' us on Facebook. For the very latest news on JMPR and its clients follow us on Twitter @JMPRNewsAlerts
About Funrise
Founded in 1987, Funrise is an adventurous innovator of superior toys and an industry leader in the manufacturing and distribution of the most popular children's toys. Simply put…we create fun! Funrise is the manufacturer of leading licensed power brands such as TONKA®, MY LITTLE PONY®, BABY ALIVE®, POUND PUPPIES®, LITTLEST PET SHOP®, and their core property portfolio includes Gazillion® Bubbles, Shelcore's line of pre-school toys and more, making their product offerings diverse and full of fun for kids of all ages. Funrise Toy Corporation is a wholly-owned subsidiary of Matrix Holdings Limited. Funrise U.S. headquarters are located in Van Nuys, CA, with an office in Hong Kong, and with additional showrooms in Dallas, Minneapolis, Bentonville, United Kingdom and Australia. For more information, visit www.funrise.com
SOURCE JMPR Public Relations, Inc.
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