Gain Partners with Celebrity Best Friends Melissa Joan Hart and Soleil Moon Frye to Demonstrate that 'Two is Better than One' To Launch Gain's "Better Together" Campaign, Melissa and Soleil Help Illustrate the Unusually Good Scent Experience of Using Gain's Matching Laundry Detergent and Fabric Softener

CINCINNATI, March 30, 2010 /PRNewswire-FirstCall/ -- When it comes to life's special occasions and everyday activities, experiences are more joyful when shared with a friend.  With this in mind, Gain kicks off its "Better Together" campaign with celebrity best friends, Melissa Joan Hart and Soleil Moon Frye. The irresistible duo will remind women that like true friends, Gain's matching detergent and fabric softener are even better when paired together.  On IloveGain.com, Gain fans can upload their personal stories, play interactive friendship games and hear more about Melissa and Soleil's most favorite shared memories.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100330/NY78373)

Most members of Generation Y and the surrounding age groups know Melissa Joan Hart and Soleil Moon Frye as actresses from popular television shows in the 80's and 90's. Since those childhood years, the duo has remained close friends, sharing everything from early days of stardom to current joys of motherhood.  

"We're pleased to partner with Gain to celebrate close friendships in a fun and light-hearted way," says Melissa Joan Hart. "Soleil and I have been friends since we were children, and we can certainly attest that our experiences have been better when shared together."

"Melissa and I have so many fantastic memories, and it's been really great to be able to share these stories with Gain fans across the country," says Soleil Moon Frye.

Between now and June 30, 2010, friends can visit IloveGain.com to enter for a chance to win a trip for two to Los Angeles, CA to create their own memories together.  There's no purchase necessary and the Sweet Escapes sweepstakes ends June 30, 2010.  Visit http://gain.promo.eprize.com/superduper/public/fulfillment/rules.pdf for Official Rules.  Gain's website and the Gain Page on Facebook® will also be the place to paste pictures of you and a pal into a "Dance Duet" video to see your personalized, joyful Gain characters come to life on your screen. Additionally, consumers can become a fan of Gain's Facebook page here to learn more about Gain news and offers.

About Gain®

Gain detergent is currently available at drug, grocery and mass stores. Gain is available in liquid detergent, powdered detergent, fabric softener and dryer sheets. Gain comes in three scent collections: Fresh and Clean, Joyful Expressions and Soothing Sensations. To learn more about Gain, visit www.ilovegain.com.

About Procter & Gamble

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 135,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

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SOURCE P&G



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