Gary Schoch Joins Rosetta as Partner, Global Commerce Lead Former IBM Worldwide Commerce Solutions Sales Leader Will Drive Rosetta's Global Expansion of Commerce Services

PRINCETON, N.J., March 19, 2013 /PRNewswire/ -- Former IBM Worldwide Commerce Solutions Sales Leader Gary Schoch has joined digital and direct interactive agency Rosetta as Partner, Global Commerce Lead. Schoch will drive Global Commerce Business Development for the agency and will be based in Rosetta's San Francisco office, reporting to Tom Adamski, President.

The move adds significant muscle to Rosetta's global commerce expansion efforts as the agency continues to solidify its position as a leader in the rapidly growing area. The addition of Schoch is expected to accelerate the agency's global sales of commerce-related services and technologies. 

Rosetta continues to be one of the leading sellers of IBM Smarter Commerce software in North America and the addition of Schoch coincides with a 20 percent increase in the agency's global new business pipeline since the announcement of the enhanced IBM partnership in September 2012. Rosetta's commerce-related revenues are expected to surpass $100 million in 2013 and more than $300 million by 2015, fueled in part by this global expansion.

Schoch led IBM's transformation to Smarter Commerce as an architect of the acquisitions of Sterling Commerce, Coremetrics and Unica to complete the robust portfolio of WebSphere Commerce. He was instrumental in the creation of IBM's Smarter Commerce and a new go-to-market business model in IBM's Industry Software Solutions Division, which he led for Commerce Solutions.

"Throughout our 12-year partnership with IBM, Gary has been of invaluable service to Rosetta, helping us to complete more than 100 Commerce implementations around the globe, while using best-in-class tools that deliver effective results," said Adamski. "Gary's background and skill set make him uniquely capable of accelerating global growth of our Smarter Commerce offerings and this important partnership with IBM, while ensuring consistent delivery of successful projects. We're the only agency in the market combining a deep consulting heritage with leading-edge technology to build and optimize the Commerce and content ecosystem. We bring a broader market context to Commerce, and importantly, an ability to uncover unique insights that enable marketers to find their most valuable customers and create transaction experiences that fuel brand advocacy."

"Throughout my career, I've worked with a wide variety of strategic partners, but none have measured up to Rosetta's unique, differentiated approach to Commerce that combines holistic, insight-driven marketing with leading-edge technology," said Schoch. "While most partners continue to see Commerce as a technology implementation, Rosetta enables clients to build and optimize Smarter Commerce solutions-based marketing systems that enhance customer engagement, strengthen customer relationships and maximize business outcomes. I'm excited about the opportunity to help drive this powerful partnership forward to benefit Rosetta, IBM and most importantly our clients."

Schoch has held leadership positions both in the field and at a headquarters level while providing key insights into product roadmaps and global organizational structure. At IBM, he was responsible for leading and developing the business and technical solutions for clients from around the world to support their omni-channel business needs, helping to define their Commerce business strategies and technical designs to allow them to expand their businesses.

Prior to joining IBM, Gary was President and CEO of Business Systems Architecture Inc., where he led implementations of large-scale transformation projects spanning Supply Chain, CSR, Branch Teller Systems, Customer Portals and eCommerce initiatives for Wells Fargo, Ameritech, DHL, New York Life and Scholastic.

Schoch has a Bachelor of Science degree in Computer Science from The Catholic University of America.

To further support this rapid growth and accelerate leadership in commerce innovation, Rosetta is currently building a new West Coast headquarters in San Luis Obispo, CA, that will open in April 2013 and will house a Commerce Center of Excellence. The state-of-the-art facility will serve as the agency's West Coast hub for commerce assignments. Rosetta also plans to launch dedicated commerce hubs in Western Europe, China and Latin America in the next three years.

Rosetta's experienced team of commerce specialists has completed more than 100 commerce infrastructure implementations in the past decade. The agency serves a rapidly expanding and diverse global client list that includes Dorel (Consumer Products/US), Genco (Distribution/US), hhgregg (Electronics Retail/US), Holt-Renfrew (Luxury Retail/Canada), Luxottica (Eyewear Retail/Italy), Newell-Rubbermaid (Consumer Products/US) and Sigma Pharma (Manufacturer of Over-The-Counter and Prescription Drugs/Australia).

About Rosetta
Rosetta is a consulting-centered interactive agency engineered to transform marketing for the connected world. Our mission is to be a catalyst for growth, driving material business impact by translating deep consumer insights into personally relevant brand experiences across touch points and over time. Our unique capabilities and the way we activate them have enabled our market leadership position, operating as an independent brand in the Publicis Groupe of global agencies.

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SOURCE Rosetta



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