ENCINO, Calif., April 8, 2016 /PRNewswire/ -- Gelson's Markets, one of California's premier supermarket chains, has announced that it will convert all of its private-label packaged eggs to cage-free this year. The company projects that close to 90% of its packaged egg sales will be cage-free by next year, with available eggs exclusively cage-free by 2020.
The majority of eggs sold at Gelson's are already cage-free, with a variety of selections from such brands as Vital Farms, Horizon Organic, Land O Lakes Organic, Happy Eggs, as well as Gelson's branded eggs. All of the new Gelson's cage-free eggs will be supplied by California farms.
"We have been working closely with the Humane Society and are excited to share the news," said Rob McDougall, Gelson's president and CEO. "We pride ourselves on offering customers a wide selection of products and those that are both health-conscious and ethically responsible, whether grass-fed beef, organic, non-GMO or vegan items. In response to increased consumer demand and the industry trend toward cage-free, we look forward to making this swift transition."
"We applaud Gelson's move to cage-free eggs for their private-label brand this year, and their commitment to feature only cage-free eggs by 2020," stated Matthew Prescott, senior food policy director for the Humane Society of the United States.
Founded in 1951, Gelson's currently operates 21 full-service specialty grocery stores in Southern California. Each Gelson's Market features the full amenities of a traditional supermarket, with the local flavor of a neighborhood market. Their high standards – for quality, value and freshness; unsurpassed service; and attention to detail – define the ultimate grocery shopping experience. With over 60 years of experience, Gelson's in-house experts know Southern California's lifestyle and are driven to find only the best foods and exclusive values for their customers. Gelson's is particularly known for flavorful, hand-selected produce, the best and freshest cuts of meat and seafood, and Chef-prepared signature recipes. This experience is rounded out by professionally designed floral arrangements, and a convenient selection of the highest quality grocery items. For more information about Gelson's, please visit www.gelsons.com.
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SOURCE Gelson's Markets