NEW YORK, Oct. 7, 2013 /PRNewswire-iReach/ -- The Vladar Company has announced today that its bodybuilding docudrama GENERATION IRON plans to expand into an additional 50 screens this Friday, October 11th, 2013. This news follows an impressive $540,750 cumulative gross in the US box office, after its September 20th release. For the 3rd week straight, Generation Iron was able to maintain it's position as the highest grossing documentary (non-concert).
Written and directed by Vlad Yudin, GENERATION IRON follows the world's leading bodybuilders as they train and compete for the coveted Mr. Olympia title. The film gives front row access to the lives of the top 7 bodybuilders in the sport, including Phil Heath, Kai Greene, Branch Warren and Dennis Wolf. Mickey Rourke narrates the film, with appearances by Arnold Schwarzenegger, Lou Ferrigno and Jay Cutler. The film has been well-received by top critics such as LA Times, Washington Post the Village Voice and continues to have high user ratings among viewers. Generation Iron is produced by Yudin and Edwin Mejia. Jerome Gary, producer of the cult classic PUMPING IRON, which helped make Arnold Schwarzenegger a household name, is executive producer.
About VLADAR COMPANY
The Vladar Company is a media and entertainment company, led by Vlad Yudin and Edwin Mejia. Since its inception in 2008, the company has catered to the market's growing need for entertainment content across multiple platforms. The company focuses on developing, financing and packaging a library of intellectual properties with its producing partners at leading Hollywood production studios. The company is becoming a leading producer of many genres and multiple mediums in domestic and international markets.
Over the past three years, the company has produced multiple feature films and plans to produce a minimum of six feature film projects over a five-year period. The company's mission is to focus on character-driven stories that inspire and entertain mainstream audiences. Its sales and operations will expand nationally and internationally.
About AMERICAN MEDIA INC
American Media, Inc. (AMI) owns and operates the leading celebrity and health & fitness media brands in the country. Our magazines have a combined total circulation of 7.2+ million and reach more than 60 million men and women each month. Our digital properties reach a total of 24+ million unique visitors and 183+ million page views monthly.
AMI pioneered both the celebrity and health & fitness categories. During the 1960s, the National Enquirer was the first magazine to begin publishing celebrity news and gossip on a weekly basis. Weider Publications (acquired by AMI in 2003) launched the very first health & fitness magazine, Your Physique, in 1940. Today, AMI's celebrity titles have the #1 market share in total newsstand circulation in the celebrity category and are the fastest growing brands online. Our health and fitness titles command the #1 market share of national magazine ad pages in their competitive set.
Media Contact: Steve Greenberg, Vladar Co, 646-524-6655, email@example.com
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SOURCE Vladar Co