DUBLIN, July 18, 2014 /PRNewswire/ -- Research and Markets has announced the addition of the "Global Digital Camera Market 2014-2018" report to their offering.
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The Global Digital Camera market is witnessing an increase in the demand for personalized digital cameras. Vendors are introducing personalized digital cameras in the market to meet end-user requirements such as advanced waterproof and rugged digital cameras in different colors. Vendors are also targeting female customers with their mirrorless cameras. This trend for targeting consumers with personalized products is also helping vendors better understand customer needs, and design and introduce new products to increase their market share.
According to the report, one of the major drivers in this market is the increase in the demand for MILCs because of their improved features and lightweight nature. Women-centric advertisements and the availability of these cameras in different colors are also increasing the popularity and purchase of digital cameras among women.
Further, the report states that the growing popularity of smartphones is one such major challenge that has a negative impact on the sales of digital cameras. The development of smartphones equipped with high-quality cameras is also posing a threat to DSLR camera sales.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Key Topics Covered:
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
04. Market Research Methodology
05. Introduction
06. Market Landscape
07. Global Digital Camera Market Value Chain
08. Market Segmentation by Type
09. Geographical Segmentation
10. Key Leading Countries
11. Buying Criteria
12. Market Growth Drivers
13. Drivers and their Impact
14. Market Challenges
15. Impact of Drivers and Challenges
16. Market Trends
17. Trends and their Impact
18. Vendor Landscape
19. Key Vendor Analysis
20. Other Reports in this Series
Companies Mentioned:
- Canon Inc.
- Nikon Corp.
- Panasonic Corp.
- Samsung Electronics Co. Ltd.
- Sony Corp.
- Casio Computer Co.
- Fujifilm Corp.
- Hewlett-Packard Co.
- Leica Camera AG
- Olympus Corp.
- Ricoh Co. Ltd.
- Sakar International Inc.
- Sigma Corp.
- Toshiba Corp.
For more information visit http://www.researchandmarkets.com/research/3vdzzs/global_digital
Media Contact: Laura Wood, +353-1-481-1716, [email protected]
SOURCE Research and Markets
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