DUBLIN, July 7, 2016 /PRNewswire/ --
Research and Markets has announced the addition of the "Global Potato Chips market 2016-2020" report to their offering.
The global potato chips market to grow at a CAGR of 4.42% during the period 2016-2020.
Global Potato Chips Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
One trend which is helping to boost market growth is new product offerings. Innovation in flavors is helping the market grow consistently and introduce new consumer who likes to experiment new flavors. Ridges, a product offering of Popchips, for example, comes with a structure which makes it easy to drive through the dips. Moreover, they have a bigger surface area leading to bolder flavors.
According to the report, a key growth driver is the availability of different varieties and flavors. Most leading vendors have introduced a multitude of flavors and variants of potato chips. Pepsi offers its potato chips in a wide array of flavors such as BBQ, hot sauce, ketchup, lightly salted, ripples, old bay, red hot, and many others. Herr's offerings, original and aged cheddar, have sparked consumer interest due to their healthy features and uniqueness. Under its range of baked potato crisps, it offers two flavors which it launched in 2013 including sweet potato and jalapeno baked crisps. The chips sold by PepsiCo range from baked original salted to sizzling barbecue-flavor potato chips.
Further, the report states that one challenge that could hamper market growth is the threat of substitutes. Consumers have a variety of options available in the market and can shift from one product to another. Moreover, consumers are price-sensitive and lack loyalty for a particular brand.
- Calbee Foods
- Intersnack Group
- UTZ Quality Foods
Other prominent vendors
- Golden Flake Snack Foods
- Great Lakes Potato Chips
- Kettle Foods
- Lorenz Bahlsen Snack World
- Notions Group
- Old Dutch Foods
- Pop Chips
- Proper Crisps
- Shearer's Snacks
- Tyrells Potato Crisps
- Wise Foods
Key Topics Covered:
Part 01: Executive summary
Part 02: Scope of the report
Part 03: Market research methodology
Part 04: Introduction
Part 05: Market landscape
Part 06: Segmentation by distribution channel
Part 07: Geographical segmentation
Part 08: Key leading countries
Part 09: Market drivers
Part 10: Impact of drivers
Part 11: Market challenges
Part 12: Impact of drivers and challenges
Part 13: Market trends
Part 14: Vendor landscape
Part 15: Key vendor analysis
Part 16: Appendix
For more information visit http://www.researchandmarkets.com/research/rr92lf/global_potato
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SOURCE Research and Markets