Glu Mobile Announces Partnership with TOM Group

SAN FRANCISCO, Aug. 1, 2011 /PRNewswire/ -- Glu Mobile Inc. (Nasdaq: GLUU), a leading global publisher of 3D Social Mobile games for smartphone and tablet devices and TOM Group Limited (HKEx stock code: 2383), leading Greater China media group, today announced a strategic partnership that will include the development of a smartphone storefront community for the Chinese market.

The partnership will combine Glu's high quality social mobile games with TOM Group's mobile internet cloud expertise and e-commerce infrastructure. Both TOM and Glu bring unique assets to the partnership which is focused on building glu.cn into a leading smartphone community portal in China.

"This partnership with TOM Group is a significant step in our global strategy and will accelerate our smartphone growth in China," said Glu President and CEO Niccolo de Masi. "glu.cn is scheduled to launch in Q4 2011 and we believe it will become quickly recognized by the Chinese gaming community as the leading destination for high quality smartphone and tablet games."

Ken Yeung, Chief Executive Officer and Executive Director of TOM Group said, "We are pleased to partner with Glu in bringing high quality social mobile games to users in China. The collaboration marks a key milestone for TOM Group in unlocking the value of its cloud-based cross-device open platform. It also evidences the materialization of our strategy to become a landing platform for our international partners to localize their technology and applications and tap into the Chinese market. By cooperating with the renowned social mobile game publisher Glu Mobile, we are ready to thrill Chinese gamers with the trendiest and most entertaining, high-tech mobile game entertainment. All provided in an engaging community for users to interact and play with each other."

About Glu Mobile

Glu Mobile (NASDAQ:GLUU) is a leading global publisher of social games for smartphone and tablet devices. Glu's unique technology platform enables its titles to be accessible to a broad audience of consumers all over the world -- supporting iOS, Android, Palm, Windows Phone 7 devices and beyond. Glu is focused on bringing the best in social, freemium, cross-platform mobile gaming experiences to the mass market. Founded in 2001, Glu is headquartered in San Francisco and has major offices in Brazil, China, Russia and the UK. Glu is focused on creating compelling original IP and also partners with leading entertainment brands including Activision, Atari, Caesar's and Fox. Consumers can find high-quality, fresh entertainment created exclusively for their mobile devices wherever they see the 'g' character logo or at www.glu.com. For live updates, please follow Glu via Twitter at www.twitter.com/glumobile or become a Glu fan at Facebook.com/glumobile.

GLU, GLU MOBILE and the 'g' character logo are trademarks of Glu Mobile Inc.

About TOM Group Limited

TOM Group Limited (HKEx stock code: 2383) is listed on The Main Board of the Stock Exchange of Hong Kong. A leading Chinese-language media conglomerate in Greater China, TOM Group has diverse business interests in Internet (TOM Online), e-Commerce, Outdoor Media (TOM Outdoor Media Group), Publishing, Television and Entertainment across markets in Mainland China, Taiwan and Hong Kong. In each of the areas it operates, TOM Group has secured market leadership.

The Group was founded in October 1999 as a joint venture between Hutchison Whampoa, Cheung Kong (Holdings) Limited, and other strategic investors. Headquartered in Hong Kong, the Group has regional headquarters in Beijing, Shanghai and Taipei with around 3,200 employees in about 20 cities.

SOURCE Glu Mobile Inc.