Glu Mobile Launches the Glu 500gs 3D Social Mobile Development Contest

SAN FRANCISCO, May 26, 2011 /PRNewswire/ -- Glu Mobile Inc. (Nasdaq: GLUU), a leading global publisher of 3D Social Mobile games for smartphone and tablet devices, today announced a global 3D Social Mobile development contest in cooperation with Unity Technologies and Sony Ericsson.

The Glu 500gs 3D Social Mobile Development Contest is an open opportunity for independent game developers to create an original 3D Social Mobile video game built on the Unity platform and playable on iOS, Android or the Sony Ericsson Xperia™PLAY.

• The contest offers $500k in total prizes for winning submissions, including a publishing contract for the grand prize winner worth up to $225,500.
• The contest entry period is open through July 24, 2011 at 11:59 pm PT.
• The global contest will feature a total of nine winners in three regions (Asia, Europe, Americas) as well as a Grand Prize winner chosen from one of the three regional first prize winners.
• The Grand Prize winner will be announced at Unite 11, Unity Technologies' 5th Annual Developer Conference on September 28-30, 2011 in San Francisco, California.  

"We look forward to the Glu 500gs 3D Social Mobile Development Contest uncovering the developer community's best and brightest ideas," said Niccolo de Masi, CEO, Glu Mobile. "We look forward to bringing the competition submissions to Glu gamers worldwide.  Our gPartners program is an example of the commitment we have made to working with the industry's very best talent, regardless of location or affiliation.  Glu 500gs competition underpins our continued leadership in global 3D Social Mobile game design."

Glu recently launched gPartners – a global network of third party developers – established with the objective of expanding Glu's publishing network and furthering innovation in 3D Social Mobile games.

Unity is the leading development platform for creating games and interactive 3D on the web, iOS, Android, consoles and beyond. In this month's issue of Game Developer Magazine, readers named Unity the #1 game engine they use for both casual and traditional games. Because Unity features "Author Once, Deploy Anywhere" support for every major gaming platform, developers can quickly and easily reach huge audiences for their games.

"Unity Technologies is thrilled to be supporting Glu's game development contest," said David Helgason, CEO of Unity Technologies, "It's an excellent way for developers to showcase their innovation and creativity while getting vital marketing exposure and publishing support."

Sony Ericsson is one of the top, global, mobile phone manufacturers which serve the worldwide communications market with innovative and feature-rich mobile phones and accessories. "Sony Ericsson is very excited to be a co-sponsor in the 500gs competition," says Marcus Hansson from Sony Ericsson Developer Relations. "We see this as a great opportunity to find innovative and great games." Winning games that are optimized for the Xperia™ PLAY will be included in Sony Ericsson's "Stand out from the crowd" marketing program. These games will then be further promoted in Xperia™ PLAY devices through Game Recommender application, and may be featured in various marketing channels. More details on the "Stand out from the crowd" marketing program can be found at www.sonyericsson.com/standout. Read more about Sony Ericsson Developer World and the 500gs competition on www.sonyericsson.com/developer.

Complete contest rules can be found at http://www.glu.com/gpartners-dev-contest.

About Glu Mobile

Glu Mobile (NASDAQ:GLUU) is a leading global publisher of 3D Social Mobile games for smartphone and tablet devices.  Glu's unique technology platform enables its titles to be accessible to a broad audience of consumers all over the world - supporting iOS, Android, Palm, Windows Phone 7 devices and beyond.  Glu is focused on bringing the best in social, freemium, cross-platform mobile gaming experiences to the mass market. Founded in 2001, Glu is headquartered in San Francisco and has major offices in Brazil, China, Russia and the UK.  Glu is focused on creating compelling original IP and also partners with leading entertainment brands including Activision, Atari, Caesar's and Fox.  Consumers can find high-quality, fresh entertainment created exclusively for their mobile devices wherever they see the 'g' character logo or at www.glu.com/.  For live updates, please follow Glu via Twitter at www.twitter.com/glumobile or become a Glu fan at Facebook.com/glumobile.

About Unity Technologies

Unity Technologies is revolutionizing the game industry with Unity, its award-winning breakthrough development platform. Unity Technologies has more than 500,000 registered users worldwide - including Bigpoint, Cartoon Network, Coca-Cola, Disney, Electronic Arts, LEGO, Microsoft, NASA, Nickelodeon, Ubisoft, Warner Bros., large and small studios, indies, students and hobbyists - all using Unity to create games and interactive 3D, like training simulations and medical and architectural visualizations, on the web, mobile, consoles and beyond. Unity Technologies is aggressively innovating to expand usability, power and platform reach along with its Asset Store digital content marketplace and Union game distribution service so that it can deliver on its vision of democratizing interactive 3D technology. Unity Technologies is headquartered in San Francisco and has development offices worldwide. For more information, visit: http://unity3d.com.

Facebook:http://www.facebook.com/unity3d  

Twitter:http://twitter.com/unity3d

About Sony Ericsson

Sony Ericsson celebrates its 10th year as a joint venture between Sony Corporation and Ericsson in October, 2011. Over the years Sony Ericsson has brought together the best communication technologies with superior entertainment user experiences to create its Xperia™ line of the 'most entertaining smartphones' in the mobile handset industry. With its global corporate functions in London, Sony Ericsson has sales and marketing operations in all major regions of the world, as well as manufacturing in China, and product development sites in China, Japan, Sweden and Silicon Valley, California. For more information, please visit: www.sonyericsson.com/press.

Sony Ericsson Developer Relations: http://www.sonyericsson.com/developer

Twitter: http://twitter.com/sonyericssondev

GLU, GLU MOBILE and the 'g' character logo are trademarks of Glu Mobile Inc.

SOURCE Glu Mobile Inc.