G/O Digital's Shoplocal and Eyeview Launch V-Circular to Connect Video Advertising Content to Commerce Allows for Relevant Price and Item to be Served to Consumers through Thousands of Cinematic, Local Video Versions at the Push of a Button
CHICAGO, Sept. 24, 2013 /PRNewswire/ -- Shoplocal, a G/O Digital company, and Eyeview are presenting the next generation of digital circulars. V-Circular is a dynamic, personalized video solution that allows brands and retailers to effortlessly achieve local@scale advertising. Through V-Circular, users will be able to view customized video that automatically pulls in the most relevant products and brand messages based on anonymized hyperlocal information.
V-Circular leverages offline circular data to reach online audiences and digital video advertising to drive in-store sales. It combines Eyeview's state of the art online video creative technology with Shoplocal's unmatched weekly circular deals and shopper insights. Eyeview's dynamic creative draws on Shoplocal's big data and API to power versioned video ads based on demographic, behavioral, geographic, real-time local conditions such as weather, and other shopper-specific information. The result is a library of limitless versions of local circulars that are highly targeted for every user.
"Hyperlocal video is the next big thing in digital advertising. But the challenge of execution has been prohibitive for many who want to get ahead of the curve," said Lester Holze, vice president of business development of Shoplocal. "Now there's an easy, automated way to tap into the growing local digital video momentum."
In addition to product images, descriptions and pricing, the Shoplocal database contains extensive category messaging, incentives, coupons and other offers. Shoplocal is the industry leader in local, digitized solutions and works with the nation's top retailers, including CVS, Kohl's, Lowe's, Staples, Target, Walmart and Walgreens. The brand is also part of the G/O Digital suite of offerings from Gannett.
Through Eyeview, the leading provider of personalized video solutions, the video ads can be delivered - in-stream or in-banner - via the Web, mobile devices, social and connected TVs using its proprietary technology. The custom-built units highlight local weekly products, messages and incentives using cinematic animation and effects controlled by the shopper.
"In light of our success with Eyeview's personalized video solutions and seamless integration of Shoplocal product data in Lowe's video campaigns, we are very excited about the potential of the V-Circular," said Bob Estrada, vice president and digital account director at BBDO.
Based on V-Circular's success, Eyeview and Shoplocal are making V-Circular accessible to the nation's top retailers, brands and agencies. For more information, contact Lester Holze, Shoplocal's vice president of business development, firstname.lastname@example.org or Maria Brewer, Eyeview's director of business development, email@example.com.
The V-Circular will be featured in a September 26 webinar hosted by Shoplocal and Eyeview. "Local Online Video: It's Time to Play," is focused on local video advertising and interested parties can register here.
Shoplocal is part of G/O Digital, a Gannett company (NYSE: GCI), which connects advertisers to national audiences with local precision. Shoplocal is the leader in turnkey local@scale interactive marketing that turns content into commerce for retailers, brands and agencies. Shoplocal offers a complete suite of innovative digital advertising solutions to connect with shoppers along the path to purchase, driving measurable in-store sales and ROI. Shoplocal partners with more than 100 of the nation's top retailers, including CVS, Kohl's, Lowe's, Macy's, Publix, Staples, Target, Walmart and Walgreens, to deliver localized promotions to shoppers at national scale through online circulars, display advertising, search, social media, digital out of home and mobile. For more information, please visit www.localatscale.com or follow us at www.twitter.com/localatscale.
About G/O Digital
G/O Digital, a Gannett company (NYSE: GCI), connects advertisers to national audiences with local precision. G/O Digital offers a one-stop shop of solutions to national and small to medium-sized businesses. Our comprehensive suite of digital marketing services includes social, mobile, search, e-circulars, daily deals, loyalty programs, website development and e-mail marketing, all powered by companies including Shoplocal, Key Ring, BLiNQ, Deal Chicken and GannettLocal. For more information, visit www.godigitalmarketing.com.
Eyeview is the leading provider of personalized video solutions connecting brands with their consumers on a personal level by creating hundreds of thousands of broadcast quality video ads, and targeting them according to customer profiles across devices. Our proprietary technology delivers the most personalized brand message to each unique viewer, generating a superior increase in brand equity and sales. For more information, please visit www.eyeviewdigital.com.
SOURCE G/O Digital