AKRON, Ohio, Oct. 31, 2016 /PRNewswire/ -- The Goodyear Tire & Rubber Company (NASDAQ: GT) announced today a sponsorship agreement with the Pro Football Hall of Fame. The agreement marks a new chapter in Goodyear's long association and brand leadership in the sport of football, where the world-famous Goodyear Blimp has provided unmatched aerial television coverage for more than 60 years.
The relationship between Goodyear and the Hall of Fame will focus on extending Goodyear's "Blimpworthy" brand campaign which celebrates the spirit of football – hard work, grit and determination – on and off the field. Leveraging the Pro Football Hall of Fame's vast archive, Goodyear will share Blimpworthy stories through Hall of Famers and the moments in time that transformed their careers.
"We are delighted to join forces with the Pro Football Hall of Fame, our neighbor in Northeast Ohio. This is a time of tremendous excitement for the Hall of Fame as it embarks on a transformational project to establish the venue as a global sports destination," said Steve McClellan, president of Goodyear Americas.
"The Pro Football Hall of Fame is proud to collaborate with Goodyear, a company that shares a commitment to celebrate excellence," said Pro Football Hall of Fame President David Baker. "We look forward to working together to provide stories of inspiration to generations of fans by focusing on values learned from the game such as commitment, integrity, courage, respect and excellence."
To kick off the relationship, Goodyear and the Pro Football Hall of Fame will support a special offer for the U.S. Armed Forces. Throughout the month of November and including Veteran's Day, active members of the military and veterans plus one guest will be allowed free entry into the Pro Football Hall of Fame.
"We are especially pleased to be able to build on our strong relationship and longstanding support of the U.S. Armed Forces through this new agreement with the Hall of Fame. Both pro football and our military embody the hard work, determination and grit that we are celebrating in our 'Blimpworthy' campaign," added McClellan.
Goodyear, founded in 1898 in Akron, is one of the world's largest tire companies. It employs approximately 66,000 people and manufactures its products in 49 facilities in 22 countries around the world. Its two Innovation Centers in Akron, and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/.
About the Pro Football Hall of Fame
Located in Canton, Ohio, the birthplace of the National Football League, the Pro Football Hall of Fame is a 501(c)(3) not-for-profit institution with the Mission to Honor the Heroes of the Game, Preserve its History, Promote its Values, & Celebrate Excellence EVERYWHERE.
Hundreds of thousands of fans from across the globe travel to Canton annually to experience "The Most Inspiring Place on Earth!" that chronicles America's most popular sport. Millions more are reached through the Hall of Fame's hundreds of special events held annually outside Canton and through the multiple nationally broadcast programs focused on the selection of the newest Class of Enshrinees.
Construction on Hall of Fame Village, a $500 million development project that includes nine main components, is under way in Canton to transform the Hall of Fame's campus.
For more information about the Pro Football Hall of Fame, please visit ProFootballHOF.com; @ProFootballHOF on Twitter, Facebook, Instagram, and YouTube.
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SOURCE The Goodyear Tire & Rubber Company