Boone's appointment is perfectly timed as Pond5 takes a more aggressive approach to expanding partnerships, not only with independent creators, but also with the world's largest brands, artists, and agencies. Notable brands that license Pond5 video include VICE, Netflix Originals, MTV, HBO, the Wall Street Journal, Uber, Macklemore & Ryan Lewis, Sandwich Video, and National Geographic. Award-winning films including Dallas Buyers Club and Inside Job, among many others, have also licensed content from Pond5.
"Like Pond5, Torrence knows that great storytelling is a key catalyst for engagement," said Pond5 co-CEO Ryan Scott. "Torrence understands the importance of creating powerful narratives to position brands as leaders in their spaces. He's a perfect fit for our team, and we couldn't be more excited to collaborate with him moving forward."
"Pond5 is a video-first platform," said Boone. "From day one, they anticipated that the demand for video content would grow, and today that demand is overwhelming. Video storytelling reigns supreme on every platform, from Instagram and Facebook to more traditional video players like YouTube. I'm excited to jump in and help Pond5 continue exploring the limitless opportunities of their leading position and unique vision for the future of media."
As Pond5's team expands, so does its community. The company's commitment to putting artists' needs first is reflected in users' allegiance to Pond5 as their creative platform of choice. The company's position as the world's largest collection of commercial video content was recently reinforced when contributor Galina Liberman of Israel uploaded the platform's five millionth video. To celebrate the milestone and Pond5's recent successful rebranding and product launch, Galina (aka Pond5 user gali17) will receive a gift certificate to B&H and, as always, ongoing creative support from the Pond5 team.
In addition, Pond5 is pleased to announce the opening of a new NYC headquarters. Located in the heart of the Flatiron district, the office is designed to not only inspire employees, but also facilitate creativity. A photographer and videographer's dream, the space has been outfitted with:
- A soundproof production room that includes separate editing bays.
- A mix of personal and group workspaces with whiteboard, idea paint, and cork walls to allow for collective brainstorming and storyboarding.
- Video screens that dynamically showcase the work of Pond5 customers and artists throughout the space.
To learn more, visit www.pond5.com and blog.pond5.com.
Pond5 is transforming the role of video in the creative process by connecting media buyers to more than 40,000 artists in over 150 countries. The company strives to improve creative production through its innovative artist technology, easy-to-use platform, and ever-growing library of more than 5 million royalty-free video clips, plus millions of photos, music tracks, sound effects, and other leading-edge media. Pond5 is a venture-backed company funded by Accel Partners and Stripes Group with offices located in New York, Dublin, and Prague.
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