LAS VEGAS, Sept. 27, 2016 /PRNewswire/ -- Grey Cloak Tech (OTC:GRCK) said today it was impressed by a recent article in The Huffington Post that stressed that the combination of omnichannel and influencer marketing ShareRails is developing "may prove to change the game for digital marketing." Founded by Harvard graduate and former Google employee Joseph Nejman, ShareRails.com is currently in a transaction to be acquired by Grey Cloak Tech.
The article stressed that eighty-seven percent of consumers want brands to level up their game with respect to creating a cohesive customer experience. And brands that have strong omnichannel customer engagement programs experience much higher customer retention rates. A number of marketing technology companies are popping up with omnichannel solutions, the Huffington Post article said, and one of the few to watch is ShareRails.
"ShareRails created a marketing platform to integrate online and offline merchandise into an accessible online retail catalog designed to mirror the in-person shopping experience. Their platform also engages social media influencers and top tier publishers, including Marie Claire as consultants to take customers through the buying process.
"Their desired result is a cohesive presence across physical and online channels, from a brand's brick and mortar location to its website, social media platforms, and beyond. What's more, the platform touts the ability to drive customers to in-store retail locations by promoting in-stock items as brands reap the benefits of word-of-mouth-inspired influencer marketing," the article concluded.
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SOURCE Grey Cloak Tech Inc.