CORAL GABLES, Fla., June 14, 2016 /PRNewswire/ -- GREY GOOSE®, the world's leading super-premium vodka, today announces the official launch of its global summer pop up experience, GREY GOOSE Boulangerie Bleue, in New York City. Private guests will be transported to the French Riviera via a secret entrance through a traditional French bakery and will enjoy an immersive experience created by an influential list of culinary, cocktail and music partners. To experience the GREY GOOSE Boulangerie Bleue, guests are encouraged to look for the lone goose icon in Brookfield Place in Battery Park, beginning June 16 through Sunday, June 19, and see what surprises lie beyond the bakery door.
GREY GOOSE has collaborated with French music label, Kitsuné to curate the music, baking prodigy Adam Leonti of Brooklyn Bread Lab to create artisan breads inspired by the finest French ingredients that comprise GREY GOOSE vodka, and a selection of New York's best bartenders to craft exceptional cocktails. To top it off, the world's most intimate martini cocktail bar, the GREY GOOSE Camionette, will be taking appointments for private consultations, where guests will have the opportunity to tailor the vodka martini cocktail to their own personal taste.
The New York launch event will feature DJ sets from Zimmer, musician and producer Olugbenga (Metronomy), and a live performance by electro-pop dance group Rüfüs du Sol. Zimmer is part of the new wave of Parisian producers who are redefining French House music. Describing his sound as 'horizontal disco,' which refers to relaxed summer poolside lounging, Zimmer's infectious beats are both soothing and dance floor-friendly.
Zimmer explains, "The soundtrack is inspired by the perfect French Riviera beach party where everyone unites, dances and smiles."
Adam Leonti will play host to the Boulangerie. Known for baking delicious artisan loaves of freshly-milled, whole grain breads, Leonti's traditional farm-to-table methods echo those of the GREY GOOSE approach. Just as Leonti applies a hands-on approach focused on locally-sourced, sustainable ingredients, GREY GOOSE Creator and Cellar Master Francois Thibault oversees every step in the creation of GREY GOOSE vodka from field to bottle – a process that begins with personal selection of the finest French ingredients and a careful process which ensures that their natural characteristics are captured in the final spirit.
"It's a wonderful opportunity to work with a brand that employs the same superior quality standards in creating their product as I do with my own," says Leonti.
It wouldn't be a GREY GOOSE event if it didn't feature extraordinary cocktails. Master Mixologist Joe McCanta outdoes himself with a menu of cocktails across brunch, lunch and dinner. The feature serve is the GREY GOOSE Le Grand Fizz, a long, refreshing serve for the summer months. Previewed last year, the cocktail found fame at celebrated festivals, and will now be served at this year's hottest social occasions across the globe. The long, light Le Grand Fizz is a refreshing combination of GREY GOOSE vodka, ST-GERMAIN® elderflower liqueur, and fresh lime, topped with chilled soda for a gentle effervescence.
"The GREY GOOSE Le Grand Fizz is the answer to a number of drinking trends this summer," explains McCanta. "It's a simple, elegant summer serve made with the finest French ingredients, and is ideal for both day and night time summer occasions."
For those who want to create their own summer soiree, Zimmer has created custom playlists available for download at:
The GREY GOOSE Le Grand Fizz can be recreated easily at home with this simple recipe:
1 ½ parts GREY GOOSE® vodka
1 parts ST-GERMAIN® elderflower liqueur
½ part freshly squeezed lime (approx. half a lime)
2 parts chilled soda water
Build ice into an oversized cabernet wine glass.
Add GREY GOOSE vodka and freshly squeezed lime juice. Top with ST-GERMAIN elderflower liqueur and chilled soda water. Garnish with two lime wedges and a GREY GOOSE stirrer.
Tom Swift, Global Vice President, GREY GOOSE adds, " The GREY GOOSE 'Boulangerie' concept is inspired by creator and Cellar Master François Thibault who challenged convention to create a vodka of exceptional quality from only the finest soft, winter wheat from Picardie, known as the 'bread basket' of France. For summer, the concept extends to bring a taste of the French Riviera to urban spaces around the world."
ABOUT GREY GOOSE® VODKA:
Every aspect of the creation of GREY GOOSE is focused on crafting vodka of unmatched quality. The creation of GREY GOOSE begins with the very best ingredients from France – soft winter wheat from the Picardy region, le grenier a ble (the breadbasket of France) and spring water from Gensac-La-Pallue, in the Arrondissement (Region), which is naturally filtered through limestone. A unique distillation process brings out the naturally superior characteristics of these ingredients. From field-to-bottle, the expertise of the GREY GOOSE Maître de Chai (Cellar Master), François Thibault, ensures an unparalleled smoothness and exceptional taste to the connoisseur palate. The GREY GOOSE portfolio is comprised of GREY GOOSE vodka, GREY GOOSE La Poire, GREY GOOSE L'Orange, GREY GOOSE Le Citron, GREY GOOSE Cherry Noir, and GREY GOOSE Le Melon flavored vodkas, and GREY GOOSE VX spirit drink. www.GREYGOOSE.com
The GREY GOOSE® vodka brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.
GREY GOOSE® Vodka, Flavored Vodkas and Spirit Drink
©2016. GREY GOOSE, THE GEESE DEVICE, THE TRADE DRESSES AND FLY BEYOND ARE TRADEMARKS.IMPORTED BY GREY GOOSE IMPORTING COMPANY, CORAL GABLES, FL. VODKA 40% ALC. BY VOL. - DISTILLED FROM FRENCH WHEAT; FLAVORED VODKAS 40% ALC. BY VOL. - DISTILLED FROM FRENCH WHEAT; VODKA WITH A HINT OF COGNAC – 40% ALC. BY VOL. – SPIRIT DRINK 95% VODKA AND 5% COGNAC.
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