Groundbreaking Marketing Medium Takes Flight with Air Advertainment™
Free Food in Sponsored Containers for Passengers
WEST PALM BEACH, Fla., May 24 /PRNewswire/ -- When passengers of Horizon Air flight 2631 from Seattle to Portland board this morning, they'll be making history as the first audience ever to experience the newest turn-key medium for marketers: the Air Advertainment™ free lunch/snack program. A 21st century version of the back of a cereal box, the branded container will reach the coveted demographic of airline passengers with time on their hands and few distractions. The program is customizable and measurable, engages social media platforms for cross channel promotions, and is a turn-key solution to the growing "out of home" market.
The inaugural concept is sponsored by Creative Labs, which is using the new medium to promote a Facebook contest to name its Vado HD 3rd generation video camera. The box design will feature striking images and a "call to action" that guides them through entering the contest. The contents will include Stacy's Pita Chips and Hershey's chocolate, among other snacks. An estimated 25,000 boxes will be distributed to Horizon Air passengers over the next 20 days.
"With certain airlines cutting services and adding charges, this program is a welcome addition for passengers and operators alike," said Mary L. Macesich, co-founder and Vice President of Air Advertainment. "Passengers are thrilled to receive a snack or bite to eat, the airlines are excited to be able to provide it at no cost, and the brand finally has the ability to connect with the public in captive environment where they are spending time, largely undistracted. All with a social media kick."
Utilizing the airline passenger base, the web and its exclusive AirBrandTrax™ system, Air Advertainment can deliver clear, real-time, measurable results for advertisers. Each customizable campaign can be geo-targeted to consumers with regional, national and international programs.
About Air Advertainment
Headquartered in West Palm Beach, Fla., Air Advertainment, LLC is a privately held, fully-integrated marketing company specializing in both the development and the logistical coordination of a patent pending, turn-key medium for the airline sector. The company's innovative new medium, the "free snack/lunch program," engages air travel passengers in a fun, uncluttered, non-offensive fashion, building brand awareness and loyalty while simultaneously educating brands about their customers and driving sales. For more information, go to www.airadvertainment.com, find us on Facebook or follow us on Twitter or call 877.418.0002.
SOURCE Air Advertainment
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